Hey I am facing the same issue. Have you solved it?
Why can't I publish a game on Windows Desktop because of "Requires concept approval" (the game is not even targeted Xbox)
Phun Peeticharoenthum
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Hi, I'm trying to publish a game on Microsoft Store. The product is targeted at Windows Desktop only. But I'm still getting "Requires concept approval" when I try to publish the game.
According to the documentation: you don't need concept approval if you are developing a UWP game for Windows desktop or mobile devices (or if you're publishing a UWP app that's not a game, targeting any device). All you need is a developer account, and you can freely configure and submit your app to the Store through Partner Center.
So, what causes this then?