Buyers can gather transaction information using the Bidder Billing Report to invoice their advertisers.
For instructions on retrieving a report, see Report Service.
Time frame
The report_interval field in the JSON request can be set to one of the following:
current_hour
last_hour
last_48_hours
today
yesterday
last_7_days
month_to_date
quarter_to_date
last_month
lifetime
month_to_yesterday
custom
Dimensions
Column
Type
Group?
Filter?
Example
Description
hour
time
Yes
Yes
"2010-02-01 06:00:00"
The hour of the impression.
Note: For impressions older than 100 days, hourly data is aggregated into one row with 'YYYY-MM-DD 00:00:00' as the hour ('YYYY-MM-DD' is the UTC day in which the activity happened). This will make it look as though all activity happened at midnight. All daily data older than 100 days is returned in the UTC time zone.
day
time
Yes
Yes
"2010-02-01"
The day of the impression.
month
time
Yes
Yes
"2010-02"
The month of the impression.
buyer_member_id
int
Yes
Yes
123
Internal ID of the buyer member.
buyer_member_name
string
No
No
"My Buyer"
Display name of the buyer member.
seller_member_id
int
Yes
Yes
456
Internal ID of the seller member.
seller_member_name
string
No
No
"That Seller"
Display name of the seller member.
publisher_id
int
Yes
Yes
321
Internal ID of the publisher.
geo_country
string
Yes
Yes
"US"
The code for the geographic country or region.
geo_country_name
string
No
No
"United States"
The name of the geographic country or region.
deal_id
int
Yes
Yes
123
The internal ID of the deal.
deal_name
string
No
No
"Deal A"
The display name of the deal.
direct_cleared
int
Yes
Yes
0, 1
Whether or not the buyer pays the seller directly for the cost of media. If 0, Xandr collects the cost of media from the buyer and pays the seller. If 1, the buyer pays the seller directly for the cost of media.
Tip: Buyers can match the cost of media on their invoice by filtering out "cleared direct" transactions.
buying_currency
string
Yes
Yes
"USD"
The transaction currency used by the buyer to purchase this impression.
selling_currency
string
Yes
Yes
"EUR"
The transaction currency used by the seller to sell this impression.
imp_type_id
int
Yes
Yes
7
The ID for the type of impression. Possible values (associated types in parentheses): - 7 ("RTB"): Your buyers's creative served on third-party inventory. - 9 ("External Impression"): An impression from an impression tracker. - 10 ("External Click"): A click from a click tracker.
buyer_seat_code
string
Yes
No
"1234"
The Custom Buyer Seat ID (submitted by DSP) that was used to bid on the impression.
buyer_seat_name
string
Yes
No
"test seat"
The display name for the buyer seat code.
Metrics
Column
Type
Example
Formula
Description
imps
int
100
imps_delivered
The total number of impressions served successfully.
imps_direct_cleared
int
100
imps_direct_cleared
The total number of impressions where Xandr does NOT collect buyer media cost or pay out seller payment for transactions between this buyer-seller pair.
imps_appnexus_cleared
int
100
imps_appnexus_cleared
The total number of impressions where Xandr collects buyer media cost and pays out seller payments for transactions between this buyer-seller pair.
buyer_media_cost
money
123.45
buyer_media_cost
The total cost of the inventory purchased.
buyer_media_cost_direct_cleared
money
123.45
buyer_media_cost on imps_direct_cleared
The buyer's spend for impressions where the seller payment is transacted directly between this buyer-seller pair, not through Xandr.
buyer_media_cost_direct_cleared_buying_currency
money
123.45
buyer_media_cost_direct_cleared_buying_currency
The buyer's spend for impressions where the seller payment is transacted directly between this buyer-seller pair, not through Xandr, in the transaction currency the buyer used to buy the impression.
buyer_media_cost_appnexus_cleared
money
123.45
buyer_media_cost on imps_appnexus_cleared
The buyer's spend for impressions where Xandr pays out the seller payment.
buyer_media_cost_direct_cleared_buying_currency
money
123.45
buyer_media_cost_direct_cleared_buying_currency
The buyer's spend for impressions where Xandr pays out the seller payment, in the transaction currency the buyer used to buy the impression.
buyer_media_cost_buying_currency
money
123.45
buyer_media_cost_buying_currency
The total cost of the inventory purchased, in the transaction currency the buyer used to buy the impression.
creative_overage_fees
money
123.45
creative_overage_fees
Total fees charged for hosted creatives that exceed the creative size limit.
creative_overage_fees_buying_currency
money
123.45
creative_overage_fees_buying_currency
Total fees charged for hosted creatives that exceed the creative size limit, in the transaction currency the buyer used to buy the impression.
auction_service_fees
money
123.45
auction_service_fees
The fee charged on RTB bought impressions specified in the buyer member's contract. For example, with a 10% fee, if the buyer spends $1,000 on inventory, Xandr charges them a $100 fee. They will receive an invoice for $1,000 of Media Cost and $100 for Buyer Auction Service Charge (BASC) for a total of $1,100.
There are two types: - For rows that are direct_cleared, your direct clear fee would be recorded in this field. - If you have your Buyer Auction Service Charge (BASC) set as a fee rather than a deduction, a value will be recorded here as well. You can differentiate by grouping by the direct_cleared dimension when you pull the report.
auction_service_fees_buying_currency
money
123.45
auction_service_fees_buying_currency
The fee charged on RTB bought impressions specified in the buyer member's contract, in the transaction currency the buyer used to buy the impression.
auction_service_deduction
money
123.45
auction_service_deduction
The deduction on RTB bought impressions specified in the buyer member's contract. For example, with a 10% deduction, if they budget $1,000 for their campaign, Xandr takes $100 from that, leaving the buyer with $900 that is used to purchase inventory from the seller. Creative Auction Service Change (CASC) will also be represented here. For the example above, the buyer will receive an invoice for $1,000 of Media Cost, which is inclusive of the deduction Xandr charges.
Warning: This field matches auction_service_fees if your contract has a Buyer Auction Service Charge (BASC) rate of greater than 0%.
auction_service_deduction_buying_currency
money
123.45
auction_service_deduction_buying_currency
The deduction on RTB bought impressions specified in the buyer member's contract, in the transaction currency the buyer used to buy the impression.
buyer_ecpm
money
123.45
buyer_media_cost / imps_delivered * 1000
The buyer's cost per impression, expressed in eCPM.
buyer_ecpm_buying_currency
money
123.45
buyer_ecpm, expressed in the buyer's currency
The buyer's cost per impression in their selected currency. For a list of supported currencies, see Supported Currencies.
Examples
Create the JSON-formatted report request
The JSON file should include the report_typebidder_pricing_report, as well as the columns (dimensions and metrics) and report_interval that you want to retrieve. You can also filter for specific dimensions, define granularity (year, month, day), and specify the format in which the data should be returned (csv, excel, or html). For a full explanation of fields that can be included in the JSON file, see the Report Service.
$ curl -b cookies -c cookies -X POST -d @bidder_pricing_report_request.json 'https://api.adnxs.com/report'
{
"response": {
"status": "OK",
"report_id": "39c4855a07e92433947886b5aabd267d", <=== COPY THIS report_id as you will need it to check the status of your report and to download your report
"existing": false,
"dbg_info": {
...
}
}
}
}
GET the report status from the report service
Make a GET call with the Report ID to retrieve the status of the report. Continue making this GET call until the execution_status is "ready". Then use the report-download service to save the report data to a file, as described in the next step.
GET the report data from the report download service
To download the report data to a file, make another GET call with the Report ID, but this time to the report-download service. You can find the service and Report ID in the url field of the previous GET response. When identifying the file that you want to save to, be sure to use the file extension of the "format" that you specified in your initial POST.
ملاحظة
If an error occurs during download, the response header will include an HTTP error code and message. Use \i or \v in your call to expose the response header.
$ curl -b cookies -c cookies 'https://api.adnxs.com/report-download?id=39c4855a07e92433947886b5aabd267d' > bidder_pricing_report.csv
تَملك المؤسسات كمية كبيرة من البيانات. عند زيادة حجم إحدى المؤسسات، تصبح قدرتها عَلى توفِير سياق لكل تلك البَيانات ذات أهمية متزايدة. يُمكن للتقارير تنظيم البيانات بطريقة مفِيدة. تتضمن تطبيقات التَمويل والعمليات أدوات إعدَاد التقارير لمساعدتك فِي إنشَاء تقارير لمؤسستك وSQL Server Reporting Services (SSRS) وMicrosoft Power BI وتقارير Microsoft Excel. يُمكنك استخدَام أدوات إعدَاد التقارير هذه لتصور مجموعة بَيانات بعدة طرق، بما فِي ذلك كتخطيط جدولي مع جدَاول قَابلة للطي وباستِخدَام لوحات المعلومات. خلال هذه ال
Completed Creative Audits Report gives you insight into how your creatives are moving through the audit process. Learn the advantages of using this report in this page and steps to retrieve the report.
The Insertion Orders screen provides metrics and reporting options for individual advertisers. It allows quick access to insertion orders and line item configuration.