Glossary of terms

Term Definition
CCPA California Consumer Privacy Act (CCPA) is a California law governing personal information of California residents. Learn more here and from Microsoft Privacy statement.
GDPR General Data Protection Regulation (GDPR); a set of EU regulations on data protection and privacy. Learn more about Microsoft Privacy statement.
Popular pages Pages popular by number of page views.
Site Synonymous to website.
Traffic A user movement from another domain, email, app, or any other channel to your website.
URL The complete web address used to find a particular web page.
Session The amount of time a user spent on your site. A single user can open multiple sessions on the same day or over several days, weeks, or months. A session ends if the user is inactive for 30 minutes.
User inactivity The amount of time a user left your site in a session. For example, if a user visited from https://www.contoso.com to https://www.fabrikam.com and return to https://www.contoso.com, the time spent on https://www.fabrikam.com would be inactive time for https://www.contoso.com.
Vertical Scroll Scrolling in opposite directions (up and down).
Webpage Synonymous to page.
Website Group of pages.

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