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LinkedIn Marketing Experimentation Overview

Warning

Deprecation Notice
The Marketing Version 202406 (Marketing June 2024) has been sunset. We recommend that you migrate to the latest versioned APIs to avoid disruptions. See the Migration page for more details. If you haven’t yet migrated and have questions, submit a request on the LinkedIn Developer Support Portal.

LinkedIn’s experimentation products help you optimize the return on your investment in LinkedIn Advertising.

Our first product in this space is Brand Lift Testing, which measures the impact of your ads on brand metrics that you care about – like awareness, consideration, familiarity, or favorability. This in turn helps you close the loop on your brand marketing efforts and better optimize for future brand value.