Explore your Go-To-Market with Microsoft offers

Appropriate roles: Global admin | MPN Partner Admin

Note

Starting October 3, 2022, the Microsoft Partner Network is now called the Microsoft Cloud Partner Program.

Go-To-Market with Microsoft resources, offers, and programs are among the many benefits you receive as a member of Microsoft Cloud Partner Program.

Go-To-Market (GTM) offers give you access to exclusive sales and marketing resources that can help you accelerate your time to market, generate leads, and expand your business.

Note

If you're not already a member, join the Microsoft Cloud Partner Program.

Go-To-Market resources, offers, and programs available by membership level

Go-To-Market offers differ based on your level of membership, your specializations, and the Solution Partner designations you achieve.

All Microsoft Cloud Partner Program members have access to certain standard Go-To-Market resources.

Standard GTM resources include:

  • Access to ready-to-go marketing assets
  • A sales enablement platform
  • On-demand digital marketing

Even more Go-To-Market offers and programs are available to partners who achieve Solutions Partner designations and to ISV partners with a co-sell ready offer, including:

  • Business profile optimization and referral management
  • How to market with Microsoft

Note

Go-To-Market resources, offers, and programs are subject to additions and changes.

To learn about the latest Go-To-Market resources and offers available for partners who achieve different Solutions Partner designations and/or ISV partners with a co-sell ready offer, go to the Microsoft Cloud Partner Program Go-To-Market page .

View Go-To-Market membership offers in Partner Center

To view your Go-To-Market offers:

  1. Sign in to the Partner Center.

  2. Select Benefits and then Go-to-market.

You'll see a list of Go-To-Market offers that are either already active or that are available to activate.

Manage or activate Go-To-Market offers in Partner Center

To activate or manage your Go-To-Market offers, see Manage Go-To-Market offers.

As part of the activation process, you assign a marketing person as a contact for follow-up emails and communications about the Go-To-Market offers you activate.

Important

You must be a Global admin or MPN Partner Admin to activate specific Go-To-Market offers and assign a related marketing contact.

If necessary, you can become a Global admin by following the instructions on your Benefits page (sign-in required). Your company may already have a Global admin, so be sure to check with your team.

Next steps