End-user experiences for applications

Azure Active Directory (Azure AD) provides several customizable ways to deploy applications to end users in your organization:

  • Azure AD My Apps
  • Microsoft 365 application launcher
  • Direct sign-on to federated apps
  • Deep links to federated, password-based, or existing apps

Which method(s) you choose to deploy in your organization is your discretion.

Azure AD My Apps

My Apps is a web-based portal that allows an end user with an organizational account in Azure Active Directory to view and launch applications to which they have been granted access by the Azure AD administrator. If you are an end user with Azure Active Directory Premium, you can also utilize self-service group management capabilities through My Apps.

By default, all applications are listed together on a single page. But you can use collections to group together related applications and present them on a separate tab, making them easier to find. For example, you can use collections to create logical groupings of applications for specific job roles, tasks, projects, and so on. For information, see Create collections on the My Apps portal.

My Apps is separate from the Azure portal and does not require users to have an Azure subscription or Microsoft 365 subscription.

For more information on Azure AD My Apps, see the introduction to My Apps.

Microsoft 365 application launcher

For organizations that have deployed Microsoft 365, applications assigned to users through Azure AD will also appear in the Office 365 portal at https://portal.office.com/myapps. This makes it easy and convenient for users in an organization to launch their apps without having to use a second portal, and is the recommended app launching solution for organizations using Microsoft 365.

For more information about the Office 365 application launcher, see Have your app appear in the Office 365 app launcher.

Direct sign-on to federated apps

Most federated applications that support SAML 2.0, WS-Federation, or OpenID connect also support the ability for users to start at the application, and then get signed in through Azure AD either by automatic redirection or by clicking on a link to sign in. This is known as service provider-initiated sign-on, and most federated applications in the Azure AD application gallery support this (see the documentation linked from the app’s single sign-on configuration wizard in the Azure portal for details).

Azure AD also supports direct single sign-on links to individual applications that support password-based single sign-on, linked single sign-on, and any form of federated single sign-on.

These links are specifically crafted URLs that send a user through the Azure AD sign-in process for a specific application without requiring the user launch them from Azure AD My Apps or Microsoft 365. These User access URLs can be found under the properties of available enterprise applications. In the Azure portal, select Azure Active Directory > Enterprise applications. Select the application, and then select Properties.

Example of the User access URL in Twitter properties

These links can be copied and pasted anywhere you want to provide a sign-in link to the selected application. This could be in an email, or in any custom web-based portal that you have set up for user application access. Here's an example of an Azure AD direct single sign-on URL for Twitter:


Similar to organization-specific URLs for My Apps, you can further customize this URL by adding one of the active or verified domains for your directory after the myapps.microsoft.com domain. This ensures any organizational branding is loaded immediately on the sign-in page without the user needing to enter their user ID first:


When an authorized user clicks on one of these application-specific links, they first see their organizational sign-in page (assuming they are not already signed in), and after sign-in are redirected to their app without stopping at My Apps first. If the user is missing pre-requisites to access the application, such as the password-based single sign browser extension, then the link will prompt the user to install the missing extension. The link URL also remains constant if the single sign-on configuration for the application changes.

These links use the same access control mechanisms as My Apps and Microsoft 365, and only those users or groups who have been assigned to the application in the Azure portal will be able to successfully authenticate. However, any user who is unauthorized will see a message explaining that they have not been granted access, and are given a link to load My Apps to view available applications for which they do have access.

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