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Network Value Set - Campaign Management

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Defines the possible search networks on which an ad can display.

For more information about networks and ad distribution, see the About Ad Distribution help article.

Syntax

<xs:simpleType name="Network" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="OwnedAndOperatedAndSyndicatedSearch" />
    <xs:enumeration value="OwnedAndOperatedOnly" />
    <xs:enumeration value="SyndicatedSearchOnly" />
    <xs:enumeration value="InHousePromotion" />
  </xs:restriction>
</xs:simpleType>

Values

The Network value set has the following values: InHousePromotion, OwnedAndOperatedAndSyndicatedSearch, OwnedAndOperatedOnly, SyndicatedSearchOnly.

Value Description
InHousePromotion Display ads on the Retailer Network only.

This network value is only supported for ad groups in shopping campaigns for brands.
OwnedAndOperatedAndSyndicatedSearch Display ads on owned and operated networks, as well as syndicated search networks.

Owned and operated and syndicated search refers to the entire Microsoft Advertising Network (recommended).
OwnedAndOperatedOnly Display ads on only owned and operated networks.

Owned and operated networks refer to Microsoft sites and select traffic.
SyndicatedSearchOnly Display ads on only syndicated search networks.

Syndicated search refers to only partner traffic.

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

Used By

AdGroup