Exams

Exam MB-260: Microsoft Customer Data Platform Specialist

Warning

The Arabic version of this exam will retire on February 28, 2023.

Candidates for this exam implement solutions that provide insights into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention.

Candidates should have firsthand experience with Dynamics 365 Customer Insights and one or more additional Dynamics 365 apps, Microsoft Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.

Candidates need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. They should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.

Important

The English language version of this exam was updated on January 23, 2023. Download the study guide listed in the “Tip” box to review changes. If a localized version of this exam is available, it will be updated approximately eight weeks after this date. While Microsoft makes every effort to update localized versions as noted, there may be times when the localized versions of this exam are not updated on this schedule.

Passing score: 700. Learn more about exam scores.

Tip

Part of the requirements for: Microsoft Certified: Customer Data Platform Specialty

Related exams: none

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  • MB-260: Microsoft Customer Data Platform Specialist

    Languages: English, Japanese, Chinese (Simplified), German, French, Spanish, Portuguese (Brazil), Arabic (Saudi Arabia), Italian

    Retirement date: none

    This exam measures your ability to accomplish the following technical tasks: design Customer Insights solutions; ingest data into Customer Insights; create customer profiles through data unification; implement AI predictions in Customer Insights; configure measures and segments; configure third-party connections; and administer Customer Insights.

    Price based on the country or region in which the exam is proctored.

    for Microsoft Customer Data Platform Specialist

    All objectives of the exam are covered in depth so you'll be ready for any question on the exam.

Skills measured

  • The English language version of this exam was updated on January 23, 2023. Download the study guide in the preceding “Tip” box for more details about the skills measured and latest changes.
  • Design Customer Insights solutions (5–10%)
  • Ingest data into Customer Insights (15–20%)
  • Create customer profiles through data unification (20–25%)
  • Implement AI predictions in Customer Insights (5–10%)
  • Configure measures and segments (15–20%)
  • Configure third-party connections (15–20%)
  • Administer Customer Insights (5–10%)

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* Pricing does not reflect any promotional offers or reduced pricing for Microsoft Certified Trainers and Microsoft Partner Network program members. Pricing is subject to change without notice. Pricing does not include applicable taxes. Please confirm exact pricing with the exam provider before registering to take an exam.

** Complete this exam before the retirement date to ensure it is applied toward your certification. After the retirement date, please refer to the related certification for exam requirements.