Exams

Exam MB-260: Microsoft Customer Data Platform Specialist

Candidates for this exam implement solutions that provide insights into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention.

Candidates should have firsthand experience with Dynamics 365 Customer Insights and one or more additional Dynamics 365 apps, Microsoft Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.

Candidates need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. They should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.

Important

The English language version of this exam was updated on October 19, 2022. Please download the study guide listed in the “Tip” box to see the current skills measured. If a localized version of this exam is available, it will be updated approximately eight weeks after this date.

Passing score: 700. Learn more about exam scores.

Tip

Part of the requirements for: Microsoft Certified: Customer Data Platform Specialty

Related exams: none

Important: See details

Go to Certification Dashboard

Schedule exam

  • MB-260: Microsoft Customer Data Platform Specialist

    Languages: English, Japanese, Chinese (Simplified), German, French, Spanish, Portuguese (Brazil), Arabic (Saudi Arabia), Italian

    Retirement date: none

    This exam measures your ability to accomplish the following technical tasks: design Customer Insights solutions; ingest data into Customer Insights; create customer profiles by unifying data; implement artificial intelligence predictions in Customer Insights; configure measures and segments; configure third-party connections; and administer Customer Insights.

    Price based on the country or region in which the exam is proctored.

    for Microsoft Customer Data Platform Specialist

    All objectives of the exam are covered in depth so you'll be ready for any question on the exam.

Skills measured

  • The English language version of this exam was updated on October 19, 2022. Download the study guide in the preceding “Tip” box for more details about the skills measured on this exam.
  • Design Customer Insights solutions (5–10%)
  • Ingest data into Customer Insights (15–20%)
  • Create customer profiles by unifying data (20–25%)
  • Implement AI predictions in Customer Insights (5–10%)
  • Configure measures and segments (15–20%)
  • Configure third-party connections (15–20%)
  • Administer Customer Insights (5–10%)

Two ways to prepare

Items in this collection

There may be certifications and prerequisites related to "Exam MB-260: Microsoft Customer Data Platform Specialist"

Exam resources

Certification poster

Check out an overview including fundamentals, role-based and specialty certifications for Dynamics 365 and Power Platform.

Exam Replay

See two great offers to help boost your odds of success.

Support for certification exams

Get help through Microsoft Certification support forums. A forum moderator will respond in one business day, Monday-Friday.

Your certifications

Review and manage your scheduled appointments, certificates, and transcripts.

* Pricing does not reflect any promotional offers or reduced pricing for Microsoft Imagine Academy program members, Microsoft Certified Trainers, and Microsoft Partner Network program members. Pricing is subject to change without notice. Pricing does not include applicable taxes. Please confirm exact pricing with the exam provider before registering to take an exam.

** Complete this exam before the retirement date to ensure it is applied toward your certification. After the retirement date, please refer to the related certification for exam requirements.