Use continuously updating, multidata-source segments from Customer Insights in your marketing campaigns

Important

This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically Apr 30, 2021 - Aug 2, 2021

Business value

Dynamics 365 Customer Insights integration enriches Dynamics 365 Marketing's segmentation capabilities, allowing precise audience targeting and increased campaign effectiveness.

Feature details

  • Discover Customer Insights segments instantly, see the segment creation logic, and use the segments for real-time marketing customer journeys.
  • Customer Insights segments in Marketing are dynamically updated as long as Customer Insights and Marketing are connected.
  • Use Customer Insights segments directly in customer journeys, just like native Marketing dynamic segments.
  • All members of the Customer Insights segment can be targeted in customer journeys (as compared to just the matching contacts in Dataverse, as was the case previously).

This feature will be available in United States/Europe/United Kingdom/Australia geography in August, and Canada/Asia Pacific geography in October. Availability in other geographies will be communicated at a later date.

Using Customer Insights 'Be Beautiful' segment wth 10,808 members in a Customer Journey

See also

Use Customer Insights profiles and segments in real-time marketing (docs)