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Create outbound text messages

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Tip

Links in SMS messages are automatically shorted to reduce character count. Starting on April 15, 2024, URLs sent in SMS messages will expire one year after the message is sent and will no longer work.

Text messages (SMS) allow you to reach customers directly on their mobile devices. You can send text messages from Dynamics 365 Customer Insights - Journeys by signing up with a provider such as Azure Communication Services, Infobip, LINK Mobility, Telesign, Twilio, or Vibes and configuring Customer Insights - Journeys to work with the provider. To learn how to set up a text messaging provider account, see Set up text messaging

Important

Phone numbers and messaging services are not included in the Dynamics 365 Customer Insights license. Text messaging within the app requires a separate provider subscription, which you then connect to the app to send messages.

This article explains how to create and send text messages in Customer Insights - Journeys. As discussed below, the Customer Insights - Journeys app tracks text messaging metrics for channel insights purposes, including incoming SMS responses.

Set up text messaging

Before sending text messages, you need to enter the details for your text messaging provider within the Customer Insights - Journeys app.

Create text messages

After you add a phone number, you can start authoring text messages by going to Customer Insights - Journeys > Channels > Text messages and selecting +New text message in the top ribbon. This takes you to the text messaging editor.

Text editor screenshot.

To create a message:

  1. Select the message sender. The Text message sender dropdown lets you choose from the sender phone numbers (Azure Communication Services preview, Twilio, or TeleSign) you’ve added.
  2. Enter your message content. You can enter text, emojis, and personalized content.
  3. Choose a Compliance Profile, Purpose, and Topic for your message.

Before sending your message, select the Check content button in the upper right. This runs an error check on the message, much like the error check functionality in the email designer.

Next, test your message by selecting the Test send button in the upper right. If you’re using an Azure Communication Services preview toll-free sender number, you can test send the message to any United States mobile number. If you’re using a Twilio or TeleSign sender number, you can send the message to a mobile device in any supported country. You can also add the message to a journey to see how it can be triggered by events.

Note

If your text message exceeds 160 characters, SMS protocol will split and merge content of a logical single message. SMS providers may charge for more than one message for text messages that exceed 160 characters.

Personalize text messages

Personalizing text messages allows you to insert dynamic data that is unique to each message recipient. You might want to dynamically populate a name, an appointment time, a location, or any other unique data.

To personalize a text message:

  1. Select the Personalization The Personalization button. button in the Message field.
  2. Select Select a data field to choose a data source. Your data source can be based on an Audience, a Trigger, or Compliance.
  3. After choosing the data source, you can search for the specific attribute or trigger you want.
  4. Add a Label to quickly identify your token in the message content.

When you send the text message from a journey, it will automatically populate the token according to the attribute you selected.

Add a Customer Voice survey to a text message

Adding a Customer Voice survey link to a text message or push notification allows you to seek feedback from customers on the channels they use the most.

To add a Customer Voice survey to a text message:

  1. Select the Customer Voice survey button The Customer Voice survey button. in the Message field.
  2. Choose a Customer Voice survey in the lookup field.
  3. Select whether you want the survey to be anonymous and whether you want to track the survey link after customers click on it. If you select the Survey is anonymous option, no user data is saved with the answers.

    Customer Voice survey options screenshot.

  4. Select Save.

When you send the text message from a journey, it will automatically populate the token with the survey and options you selected.

Add SMS keywords to a text message

Adding SMS keywords in your text message allows you to use them in your customer journey to branch it based on your customer’s response to your text messages.

To add a keyword to a text message:

  1. Select the keyword icon.
  2. Type the keyword that you’d like to add.
  3. Select it from the list if it has been used previously in the journey or select the New keyword button to create it.

The following screenshot shows how to add SMS keywords in your text message.

Add SMS keywords screenshot

All keywords created through the SMS editor are also added to the SMS keywords page.

Track your text message metrics from channel insights

You can see how customers react to your text messages by checking the text message analytics in the message itself and within journeys.

Note

Delivery reports for text messages are received from different carriers in every country or region. This might result in false positives or negatives at times, depending on the carrier. Consider this when you check the delivery reports of your text messages.