Deliver common experience to multiple audiences with single journey

Important

This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Customer Insights - Journeys. For the latest release plans, go to Release plans for Dynamics 365, Power Platform, and Copilot.

Enabled for Public preview General availability
Admins, makers, marketers, or analysts, automatically Oct 21, 2024 Feb 11, 2025

Business value

Reuse existing segments to deliver a common experience in a single journey. You don't need to create a new segment for the combined audience.

If you already have segments for different purposes, you can easily create different audiences by using one or more of them in a journey. There's no need to create another segment from scratch, combine existing segments into a composite segment, or make multiple copies of the same journeys. Specifying multiple segments is straightforward and efficient and enables you to create different audiences quickly. You don't need to use the segment creation role or wait on other team members to create a segment for you. This functionality reduces the number of segments that need maintenance or cleanup later and doesn't add to the overall segment limit.

Feature details

By using multiple segments in a single journey, you can:

  • Specify up to 15 segments as a journey audience.
  • Promote reuse to drive efficiency and reduce errors.
  • Use existing segments to easily create new audiences without needing a segment creation role or expertise.

Scenario: Nina, a marketing manager, has two separate segments: one for men and one for women. She can now reach all of them simply by using both segments in a journey. She doesn't need to create a third segment for the combined audience.

Multiple segments to start a journey

Note

You can already specify multiple segments as exit segments or exclusion segments. This enhancement extends the ability to specify multiple segments to start a journey. You can't use outbound marketing segments when specifying multiple segments.

Geographic areas

Visit the Explore Feature Geography report for Microsoft Azure areas where this feature is planned or available.

Language availability

Visit the Explore Feature Language report for information on this feature's availability.

Set the journey start (docs)