This article discusses and lists the categories and industries available to choose from when creating an offer in Partner Center for our two different online stores: Microsoft AppSource or Azure Marketplace.
Category and industry listings by offer type
Microsoft AppSource and Azure Marketplace are two different storefronts that serve different customer personas. Your offer will be published to Microsoft AppSource or Azure Marketplace depending on the category/subcategory selection, the offer type, and transaction capabilities.
Following are the categories and industries applicable to each online store, by offer:
Offer type
Categories for Azure Marketplace
Categories for AppSource
Industries for AppSource
Azure Application
✔
Azure Container
✔
Azure Virtual Machine
✔
Managed service
✔
SaaS
✔
✔
✔
Consulting Service
✔
✔
Dynamics 365 apps on Dataverse and Power Apps
✔
✔
Dynamics 365 Operations Apps
✔
✔
Dynamics 365 Business Central
✔
✔
Power BI app
✔
✔
Applicable store by offer type
Following are the combinations of options applicable to each online store:
Metered billing
Microsoft 365 add-ins
Private-only plan
Public-only plan
Public & private plans
SaaS offers with Microsoft managed Licenses
Applicable online store
✔
✔
AppSource
✔
✔
Azure Marketplace
✔
✔
Azure Marketplace
✔
✔
Azure Marketplace2
✔
Azure Marketplace
✔
AppSource1 Azure Marketplace1
✔
AppSource1 Azure Marketplace1,2
✔
AppSource1 Azure Marketplace1
1 Depending on category/subcategory and industry selection. 2 Offers with private plans will be published to the Azure portal.
Note
A listing plan and transactable plan can't exist in the same offer.
Categories
Categories in Azure Marketplace target IT professionals and developers while categories in Microsoft AppSource target business users looking for business and/or industry SaaS applications, Dynamics 365 add-ins, Microsoft 365 add-ins, and Power Platform apps.
Select categories and subcategories that best align with the value proposition of your listing. You can select:
A maximum of two categories, including a primary and a secondary (optional) category.
A maximum of two subcategories for each primary and/or secondary category. If no subcategory is selected, your offer will be discoverable in the selected category only. Select a subcategory to make your offer discoverable within a smaller subset.
This table shows the primary categories and subcategories that map to Azure Marketplace.
Primary category
Subcategory
AI + Machine Learning
Automated ML Bot Services Business/Robotic Process Automation Cognitive Services Data Labeling Data Preparation Knowledge Mining ML Operations ML Service
Analytics
Big Data Data Analytics Data Insights Predictive Analytics Real-time/Streaming Analytics
Identity and Access Management Information Protection and Governance Threat Protection
Storage
Backup and Recovery Block File and Object Sharing Data Management Enterprise Hybrid Storage
Web
Blogs and CMS Ecommerce Starter Web Apps Web Apps Web Apps Frameworks
Microsoft AppSource categories and subcategories
This table shows the primary categories and subcategories that map to Microsoft AppSource.
Primary category
Subcategory
AI + Machine Learning
AI for Business Bot Apps
Analytics
Advanced Analytics Dashboard and Data Visualization
Collaboration
Chat Contact Management Meeting and Calendar Management Site Design and Management Voice and Video Conferencing
Commerce
E-Commerce, Social Commerce, and Marketplaces Loyalty and Gifting Product Information and Content Management Personalization, Ratings, and Reviews Store Management Subscription and Post Purchase Services
Compliance and Legal
Data, Governance, and Privacy Health and Safety Legal Tax and Audit
Customer Service
Back Office and Employee Service Contact Center Face to Face Service Knowledge and Case Management Social Media and Omnichannel Engagement
Finance
Accounting Analytics, Consolidation and Reporting Asset Management Compliance and Risk Management Payments, Credit, and Collections
Geolocation
Maps News and Weather Address Validation
Human Resources
HR Operations Talent Acquisition Talent Management People Analytics and Insights
Internet of Things
Asset Management and Operations Connected Products Intelligent Supply Chain Predictive Maintenance Remote Monitoring Safety and Security Smart Infrastructure and Resources Vehicles and Mobility
IT and Management Tools
Business Applications Management Solutions
Marketing
Advertisement Analytics Campaign Management and Automation Email Marketing Events and Resource Management Pricing Optimization Research and Analytics Social Media
Operations and Supply Chain
Asset and Production Management Demand Forecasting Information Management and Connectivity Planning, Purchasing and Reporting Quality and Service Management Sales and Order Management Transportation and Warehouse Management
Productivity
Blogs Content Creation and Management Document and File management Email Management Gamification Language and Translation Search and Reference Workflow Automation
Project Management
Project Accounting and Revenue Recognition Project Invoicing Project Time and Expense Reporting Project Resource Planning and Utilization Metrics Project Planning and Tracking Project Sales Proposals and Bids
Sales
Business Data Management Configure, Price, Quote (CPQ) Contract Management CRM Sales Enablement Telesales
Industries
Industry selection applies only for offers published to AppSource and Consulting Services published in Azure Marketplace. Select industries and/or verticals if your offer addresses industry-specific needs, calling out industry-specific capabilities in your offer description. You can select up to two industries and two verticals per industry.
Note
For consulting service offers in Azure Marketplace, there are no industry verticals.
Industries
Verticals
Financial Services
Banking Insurance Capital Markets
Government
Public Safety and Justice Public Health and Social Services Government Operations and Infrastructure Public Finance
Defense and Intelligence
N/A
Healthcare
Payor Provider Life Sciences
Education
Higher Education Primary and Secondary Edu/K-12 Libraries and Museums
Nonprofit and IGO
N/A
Manufacturing
Manufacturing Mobility
Energy
N/A
Retail
Retail Customer Goods
Media and Communications
Media and Entertainment Telecommunications
Professional Services
Partner Professional Services Legal Architecture and Construction Real Estate
Distribution
N/A
Sustainability
N/A
Hospitality and Travel
N/A
Applicable products
Select the applicable products your app works with for the offer to show up under selected products in Microsoft AppSource.
Use the following steps to access and modify the offer categories or industries.
In Partner Center under the left navigation pane, select Commercial Marketplace, then select Overview.
Choose the offer that you want to update and select Properties.
Review the new taxonomy and update your offer categories and industries as needed.
Save your draft, then review it, and under Select the applicable products your app works with, publish it. The offer then appears in Microsoft AppSource.
Related content
To create an offer, sign in to Partner Center to create and configure your offer. If you haven't yet enrolled in Partner Center, create an account.
The Microsoft commercial marketplace is a catalog of cloud applications and services that contains offerings from Microsoft and thousands of partners. In this learning path, you'll be introduced to concepts that will help your organization get ready to sell your cloud products and services through the commercial marketplace.
This playbook (guide) helps partners create offers and transact on marketplace. The guide was created to recommend best practices to onboard you and guide you through the marketplace experience.