The following overview describes the logic of Guaranteed Outcomes:
Guaranteed Outcomes are possible because the Microsoft Advertising Exchange automatically translates outcome-based bids (vCPM & CPCV) from the buyer into impression-based CPM revenue for the seller. This translation facilitates the transaction by bridging the currency gap between buyer and seller.
Buyers who choose to buy with Guaranteed Outcomes enter an outcome-based bid (e.g. vCPM for Views and CPCV for Completes) as opposed to an impression-based CPM bid. Their bid will be converted and enter the seller's auction as an impression-based CPM bid, with normal auction mechanics applied.
If the bid wins the auction, the seller is paid the impression-based CPM price. The buyer's creative is served, and the buyer is only charged if the desired outcome is measured on the impression.
By default, Microsoft Advertising uses the IAB definition of a viewable ad (50% of pixels in-view for 1 continuous second) and the Microsoft Advertising measurement script to determine a view. However, we support additional viewability definitions and measurement technology vendors as well. See Introduction to Viewability for more information about choosing these alternate measurements.
For Guaranteed Completes, we always define a complete as a served video ad that reaches 100% of its duration.
In this module, you'll learn how to monetize your Microsoft Teams apps by selling them through Microsoft AppSource, the Teams app store, and Teams Admin Center.