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TargetImpressionShareBiddingScheme Data Object - Campaign Management

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An automated bidding strategy to get the target impression share for the ad position where you want your ads to appear.

Syntax

<xs:complexType name="TargetImpressionShareBiddingScheme" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:BiddingScheme">
      <xs:sequence>
        <xs:element minOccurs="0" name="MaxCpc" nillable="true" type="tns:Bid" />
        <xs:element minOccurs="0" name="TargetAdPosition" nillable="true" type="xs:string" />
        <xs:element minOccurs="0" name="TargetImpressionShare" nillable="true" type="xs:double" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The TargetImpressionShareBiddingScheme object has the following elements: MaxCpc, TargetAdPosition, TargetImpressionShare.

Element Description Data Type
MaxCpc This is the maximum amount that you're willing to pay for a click on your ad.

Add: Optional
Update: Optional		 Bid
TargetAdPosition This is where on search results pages you want your ads to appear for the target impression share you set.

Possible values include FirstPage, MainLine, and MainLine1.

- FirstPage: In any position on the first search results page.
- MainLine: In the first set of ads that appear on the first search results page.
- MainLine1: The very first ad that appears on the first search results page.

Add: Required
Update: Optional		 string
TargetImpressionShare The target impression share for the ad position where you want your ads to appear.

Add: Required
Update: Optional		 double

The TargetImpressionShareBiddingScheme object has Inherited Elements.

Inherited Elements

Inherited Elements from BiddingScheme

The TargetImpressionShareBiddingScheme object derives from the BiddingScheme object, and inherits the following elements: Type. The descriptions below are specific to TargetImpressionShareBiddingScheme, and might not apply to other objects that inherit the same elements from the BiddingScheme object.

Element Description Data Type
Type The type of the bidding scheme.

This value is TargetImpressionShareBiddingScheme when you retrieve a target impression share bidding scheme. For more information about bidding scheme types, see the BiddingScheme Data Object Remarks.

Add: Read-only
Update: Read-only		 string

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13