CombinationPerformanceReportColumn Value Set - Reporting

Defines the attributes and performance statistics columns that you can include in the CombinationPerformanceReportRequest.

Syntax

<xs:simpleType name="CombinationPerformanceReportColumn" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="TimePeriod" />
    <xs:enumeration value="AccountId" />
    <xs:enumeration value="AccountName" />
    <xs:enumeration value="CampaignId" />
    <xs:enumeration value="CampaignName" />
    <xs:enumeration value="CampaignType" />
    <xs:enumeration value="AdGroupId" />
    <xs:enumeration value="AdGroupName" />
    <xs:enumeration value="AssetGroupId" />
    <xs:enumeration value="AssetGroupName" />
    <xs:enumeration value="AdId" />
    <xs:enumeration value="AdType" />
    <xs:enumeration value="Headline1" />
    <xs:enumeration value="Headline2" />
    <xs:enumeration value="Headline3" />
    <xs:enumeration value="CombinationLongHeadline" />
    <xs:enumeration value="Description1" />
    <xs:enumeration value="Description2" />
    <xs:enumeration value="Image" />
    <xs:enumeration value="Logo" />
    <xs:enumeration value="Impressions" />
    <xs:enumeration value="Clicks" />
    <xs:enumeration value="Spend" />
    <xs:enumeration value="Ctr" />
    <xs:enumeration value="Conversions" />
  </xs:restriction>
</xs:simpleType>

Values

The CombinationPerformanceReportColumn value set has the following values: AccountId, AccountName, AdGroupId, AdGroupName, AdId, AdType, AssetGroupId, AssetGroupName, CampaignId, CampaignName, CampaignType, Clicks, CombinationLongHeadline, Conversions, Ctr, Description1, Description2, Headline1, Headline2, Headline3, Image, Impressions, Logo, Spend, TimePeriod.

Value	Description
AccountId	The Microsoft Advertising assigned identifier of an account.
AccountName	The account name.
AdGroupId	The Microsoft Advertising assigned identifier of an ad group.
AdGroupName	The ad group name.
AdId	The Microsoft Advertising assigned identifier of an ad.
AdType	The ad type.
AssetGroupId	The Microsoft Advertising assigned identifier of an asset group.
AssetGroupName	The asset group name.
CampaignId	The Microsoft Advertising assigned identifier of a campaign.
CampaignName	The campaign name.
CampaignType	The campaign type.
Clicks	Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
CombinationLongHeadline	The content of the long headline asset in a combination record.
Conversions	The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked.
Ctr	The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
Description1	Reserved.
Description2	Reserved.
Headline1	The content of the headline 1 asset in a combination record.
Headline2	The content of the headline 2 asset in a combination record.
Headline3	The content of the headline 3 asset in a combination record
Image	The image URL of the image asset in a combination record.
Impressions	The number of times an ad has been displayed on search results pages. Without impressions, there are no clicks or conversions.
Logo	The image URL of the logo asset in a combination record.
Spend	The cost per click (CPC) summed for each click.
TimePeriod	The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summa*ry. For more information, see Time Period Column.

Requirements

Service: ReportingService.svc v13
Namespace: https://bingads.microsoft.com/Reporting/v13

Used By

CombinationPerformanceReportRequest