If these are multi-session VMs, then you can only install the following versions of office:
- Microsoft 365 Apps for enterprise
- Microsoft 365 Apps for business that comes with a Microsoft 365 Business Premium subscription
My understanding is that this also applies to Project and Visio, so you will need to license these in the same way. You can install these using either the standard Office Installer or the Office Deployment Toolkit. Either way will work. You would be better off installing these as part of a Golden Image first.
Hope this helps,
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