SharePoint's filter works for the entire item.
So, it cannot only show "General comms" selection for that particular item. All selections in the multiple choices column for that particular item will show.
If the answer is helpful, please click "Accept Answer" and kindly upvote it. If you have extra questions about this answer, please click "Comment".
Note: Please follow the steps in our documentation to enable e-mail notifications if you want to receive the related email notification for this thread.