Hello
For the VMWare Virtual machines, if you install Windows as a guest operating system in a new virtual machine, it requires activation the same as if you had installed it on a physical computer.
The type of license you have for your Windows operating system can affect how you activate Windows after you start to use it in a VMWare virtual machine.
With a retail license, when you buy Windows from a vendor, the license enables you to change platforms as often as you want. In this case, you can reactivate Windows over the Internet, or by phone with Microsoft Support.
With an enterprise license, you can move the operating system around freely.
Activate Windows - Microsoft Support
Best Regards,
Wesley Li
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