For anyone going down this rabbit hole in future:
Further testing shows this is the setting that does it and would enable it tenant wide. I ticked the box to allow it but it was getting unticked by our partner tool CIPP that manages these settings for each tenant we manage. Disabling this ensured the setting would stay either on or off.
Allowing this for only one user where there is a business case can be done through a "sharing policy" in exchange.