Is anyone experiencing a high amount of clicks without any action on the site? Click fraud or mistake?

Question

Recently i started seeing a high amount of clicks on very different keywords without any conversions. These are keywords that usually have a 30-50% Conversion Rate ( conversion is a CTA click on my website ).

Today, for example, I had 78 clicks on ONE keyword:

78 clicks in 1 hour

0 conversions

Traffic was from "Microsoft sites and select traffic"

Microsoft Clarity did not record a single click out of the 78 clicks. All other keywords are recorded!!

The exact same keyword has had over 40% CR for the last 8 months. Usually get 1-2 clicks per day and it still has a bad absolute top impression rate. Microsoft chat support told me everything was fine and that i have to pay for the clicks, even though it was obvious that there was no way this was legit. Anyone else experiencing the same thing right now?

Please help.

Answer 1

I also had this issue happen. I had a Microsoft Bing Shopping campaign running in July, it had over 27,000 clicks over three ad groups during the month. WisconsinMade.com is a gift site and July is our slowest month. This total also surpassed our December total which is our busiest month. For July, there were only 14 orders for $582 in revenue and the total click cost was over $6,500. Your welcome, Microsoft. Needless to say, I have paused the campaign until I can get control of the click costs plus my budget was depleted for August.

Answer 2

Hi Sarei007,

Thank you for using our Microsoft Advertising Community Forum! 

I understand that you are raising a concern on the validity of traffics (clicks) on your keyword(s) as you noticed unusual number of clicks with no activity recording on Microsoft Clarity.

Click quality

We categorize clicks as standard quality, low quality and invalid.

• Standard quality: Normal customer ad clicks.
• Low quality: Clicks that exhibit characteristics of unclear commercial intent, and patterns of unusual activity. This includes invalid clicks.
• Invalid: Clicks that exhibit characteristics of user error, search engine robots or fraudulent activity.

Microsoft Advertising uses real-time and post-click systems to help guard against low-quality and invalid clicks.

Microsoft sites and select traffic

These sites include Microsoft sites (Microsoft Bing, MSN, and Outlook.com) and Select partner traffic with ad performance and conversion rates similar to Microsoft Bing’s, such as traffic from Yahoo.com*****. Many of these sites have search query boxes and search ads displayed on search results pages. Some pages also feature popular topics or news stories that change throughout the day. These also provide links to search queries resulting in the display of search ads.

To obtain as many valuable clicks as possible, there are several tools and resources at your disposal. The information on this page under (Advertiser Resource) will help you learn more about managing your ad campaigns and monitoring ad click traffic for changes in the quality and volume of that traffic.

Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

I hope the information provided here will at least partly answer your question. I have also sent you a private message asking for further details. You are more than welcome to respond to me.

Kind regards, 

John Mark | Microsoft Advertising Support Specialist | 800-518-5689