Purposes of Bing cookies

Question

I am presently updating our cookies policy

We are collecting approx 20 cookies for Bing in our console - here is the list.

I am impressed by the number as we have only one cookie for meta or google ads campaigns if we compare. Do you know the function of each one as none is able to tell me exactly what is doing each?

Nom du Cookie (name)	Fonction, destinataire (function, recipient)	Finalité (purpose)	Durée de conservation (retention period)

_RwBf	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	11 mois
_uetmsclkid	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	2 mois
_uetsid	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	1 jour
_uetvid	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	13 mois
BCP	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	10 mois
BFB	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	1 an
BFBFB	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	7 mois
BFBUSR	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	7 mois
MMCASM	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	10 mois
MSPTC	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	8 mois
MUID	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	13 mois
OID	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	2 mois
OIDI	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	2 mois
OIDR	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	2 mois
SRCHD	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	6 mois
SRCHHPGUSR	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	1 an
SRCHUID	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	6 mois
SRCHUSR	Proposer de la publicité ciblée / Destinataire : Bing Ads	Marketing	1 an

Answer 1

Hello Charlotte,

Thank you for reaching out to Microsoft Advertising Community Forum! My name is Shaynne, and I will be assisting you with this query.

I can see that you are currently updating your cookies policy and need detailed information about the functions of the Bing Ads cookies.

A cookie is a small text-based file given to you by a visited website that helps identify you to that site. Cookies are used to maintain state information as you navigate different pages on a Web site or return to the website at a later time.   

These cookies are used for various purposes such as tracking user interactions, managing ads, and optimizing web experiences. They help in delivering personalized content and improving the overall user experience on Bing and other Microsoft services.

As stated on our Microsoft Privacy Statement, there are cookies categories. You may take a look and check the links below for the cookies we and other details:  

• Social media cookies are designed to show you ads and content based on your social media profiles and activities on our websites
• Analytics cookies to better understand how you and others use our websites so that we can make them better, and so the third parties can improve their own products and services
• Advertising cookies to show you ads that are relevant to you.
• Required cookies used to perform essential website functions.

You may also refer to the list of cookies below that UET (Universal Event Tracking) stores or access in your browser.

I hope that the information shared helps you in addressing your concern. Our support teams are pleased to engage in more in-depth discussions about your account through phone, chat, or email to offer review assistance, please see our support pageto reach out!

Kind regards,

Shaynne | Microsoft Advertising Support Specialist | 1-800-518-5689