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Anonymous
2015-07-31T15:19:50+00:00 the key is embedded in the BIOS. the old fashioned product keys won't work.
you need to do an UPGRADE install over 8.1 first. this registers the device as a W10 authorized device with Microsoft. After that, if you really want to do a clean install from USB you can do so and "skip this step". you can NOT do a clean install without upgrading.
I have my Surface pro 3 key , got it using http://www.nirsoft.net/utils/produkey.zip . Not able to do upgrade install , why can't i do clean install and use the BIOS OEM key ?