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199 questions
Hello Murali Krishna5,
Thank you for using our Microsoft Advertising Community Forum!
I understand from your message that you are receiving this error message. We are here to help and are happy to provide you with information on this matter!
Kindly be check the below some steps, to learn more how to create a conversion goal correctly.
You create a conversion goal to track actions people take on your website after they click on your ad. When the action matches your conversion goal, it is counted as a conversion.
For conversion goals to work, Microsoft Advertising needs to be able to collect data from your website What is UET and how can it help me? (microsoft.com)
- From the top menu, select Tools > Conversion goals.
- Select Create.
- Choose the type of conversion you want to track: Website, Mobile app install, or Offline.
- Select Next.
- Choose a goal category from the dropdown menu and then choose a goal type.
- Enter a name for your goal in the Goal name box. When naming your goal, use a descriptive name that makes sense to you. (For example, "Checkout page".) Please note that after you choose a name for your conversion goal, the same name may not be used again in the future.
- Fill in the appropriate values for your selected goal type.
- If you want to add a monetary value for each conversion, select one of the following from the Revenue, dropdown menu:
- Each conversion action has the same value, and then enter the amount and select the currency (if available). This is a static revenue value that doesn't change.
- Conversion action value may vary (for instance, by purchase price), and then enter the default amount and select the default currency (if available) to be used when no value is received for a conversion. The revenue value will change based on the customization you make to the UET tag tracking code that you add to your website. To learn more, see How to report variable revenue with UET. This option is only available for destination URL and event conversion goals.
- Fine-tune your conversion goal with Advanced settings:
- Set the Scope of this goal to all accounts or a specific account.
- Change how you Count your conversions. Learn more.
- Enter a Conversion window to track up to 90 days in the past.
- Set a View-through conversion window to track conversions that occur in this period of time after a customer views (but doesn't click) your ad. Learn more about view-through conversions.
- Check or clear the Include in "Conversions" checkbox depending on whether or not you want to track all conversions. Learn more about "Conversions" versus "All conversions".
- Select Next.
- Select the UET tag that you want to associate with this conversion goal (not applicable to offline conversions).
- Choose an answer for Do you have this UET tag installed on your website?
- Select Save and next.
- For Custom Event goals, specify when you want to track this event (choose Track event on inline action or Track event on page load). Follow the provided instructions to set up the event tag on your website.
- (Optional) In the resulting Conversion goal created! message, select test the goal now to use the UET Tag Helper browser extension to verify that your goal is working correctly. Learn more about UET Tag Helper.
Our support teams are happy to discuss your account in more detail via phone, chat, or email, to provide review assistance. Please see our support page to reach out!
Alternatively, I will private message you here to assist with this matter. Please check your inbox here for further assistance.
Kind regards,
Marwa| Microsoft Advertising Support Specialist | 0800-633-5915