Not getting conversions

Question

My campaigns are not delivering leads. The landing pages are very much relevant to the keywords included in the ad group. CTR also is decent, which makes it clear that the ad copy is fine. The budget has been increased from the past, so that the ads doesn't get limited by budget. With all these said, I'm not able to understand why exactly the campaigns are not delivering the leads, that at least it used to give before.

Answer 1

Good morning Daniel,

Thank you for using our Microsoft Advertising Community Forum!

I understand from your message that your campaigns are not recording any conversions. We are here to help and are happy to provide you with information on this matter!

Kindly be advised that if you have conversion tracking set up, but you aren't finding conversions or tracked revenue in Microsoft Advertising, please go through the following points:

Has it been more than 24 hours since you set up this UET tag or this conversion goal?

• It can take up to 24 hours for Microsoft Advertising to receive data from a new UET tag or conversion goal. Wait until 24 hours have passed and check again.

What is your conversion goal's tracking status?

• From the global menu at the top of the page, click Tools > Conversion goals and check the Tracking status column for this conversion goal.
• Tracking status is "Unverified" or "Tag inactive": Follow the steps from here this help page here.
• Tracking status is "No recent conversions": Follow the steps in this sectionof the article.

If your status is showing as “No recent conversions”, I recommend testing your conversion goal with the UET Tag Helper. To do this, please follow the below steps:

1. Make sure you have UET Tag Helper installed. If not, follow the instructions in this article.
2. From the navigation menu on the left, hover over Conversions and select Conversion goals.
3. Hover over the Tracking status for this conversion goal and select Test this conversion goal.
4. Select the UET Tag Helper icon in your browser's extension menu.
5. Enter your landing page URL in the helper and select Start test.
6. Navigate through your website and attempt to trigger your conversion goal event.
7. When you see either Conversion found or Problem encountered, select View report for a summary of what was passed back to Microsoft Advertising.
8. For the Problems encountered, follow the instructions in the report to fix the issues.
9. Wait at least 24 hours and then check to see if you're recording conversions and variable revenue accurately.

I hope the information provided here will at least partly answer your question. If you have any additional questions, please do not hesitate to reach out to our support. I have also sent you a private message asking for further details. You are more than welcome to respond to me so that I can begin the investigation on my end.

Kind regards, 

Han | Microsoft Advertising Support Specialist | 800-518-5689