Is there a way to avoid those duplicate clicks on campaigns of Microsoft Ads?

Question

Is there a way to avoid those duplicate clicks on campaigns of Microsoft Ads?

Answer 1

Hello Andree,

Thank you for using our Microsoft Advertising Community Forum!

It seems that you are willing to learn more about getting quality clicks.

Each time your ad is clicked, Microsoft Advertising categorizes the click as either a standard-quality click, a low-quality click, or an invalid click.

Standard-quality clicks are clicks that are most likely from potential customers. These are the clicks that have the best potential to drive customer awareness of your business and boost your conversion rate. On the other hand, low-quality and invalid clicks typically don't result in conversions or value to your business. These types of click often originate from spiders, robots, questionable sources, or test servers.

To get the most from your ad campaign, you want to be sure you're getting as many standard-quality clicks as possible. To learn how many clicks Microsoft Advertising has identified as low quality or invalid, see our topic on performance reports. Select the Low-quality clicks and Low-quality click rate (%) performance statistics for your reports. You should also monitor your ad click traffic for any unexplained changes in click volume, click-through rate, or conversion rate. For additional information and  suggestions for monitoring ad click traffic, please see the following help page:

Monitoring clicks: Telling the good from the bad

You only get billed for and pay for standard-quality clicks. If Microsoft Advertising bills you for any clicks that are later determined to be low-quality or invalid, your bill will be adjusted accordingly. However, the clicks will remain listed in your reports as "standard-quality clicks." If we suspect invalid clicks generated by search engine robots, automated click tools, or other fraudulent means, we will automatically credit your account. If your account is deactivated and you have a balance which is refund eligible due to a credit for invalid clicks, Microsoft Advertising will automatically attempt to refund your primary payment method upon deactivation. Information about the refund process can be found here.​ Microsoft Advertising continues to improve and extend methods of identifying invalid clicks, including: 

• Analyzing search patterns to improve the identification of invalid clicks.
• Recognizing different types of click activity and helping distinguish among malicious, accidental, and valid clicks.
• Using campaign performance data to assist in identifying invalid click activity.

Once you have some experience using performance reports and optimizing your campaigns and landing pages, consider trying some more specialized techniques and features. Here are some suggestions for keeping your campaigns in tune, performing well, and producing the ROI you want to see. You can create any of the reports listed there by selecting it when you create a report.

This description of methodology (DOM) is a summary of Microsoft Advertising click-measurement processes, including general descriptions of the following elements:

• What is included in the MRC Accreditation audit process? (English only)
• Click measurement methodology (English only)
• Filtration methodology (English only)
• Data reporting (English only)

Please see this article (English only) for the description of methodology.

Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

I hope the information provided here will at least partly answer your question.  If you have any additional questions please do not hesitate to reach out to our support. I have also sent you a private message asking for further details. You are more than welcome to respond to me if you have any other queries.

Kind regards, 

Vahid | Microsoft Advertising Support Specialist | 800-518-5689