Because "rows between unbounded preceding and current row" is kind of long-winding to type. But at the same time it is more general, as this permits us to say things like "rows between 5 preceding and 5 following" to implement a sliding window.
But since "rows between unbounded preceding and current row" is very common, some people may appreciate a shorthand. (Myself, I always use the long version, but that is because I have not paid attention to the shorthand.)