Programs should be reinstalled from the original media (DVD, download, etc.).
You can't copy/paste installed programs from the programs folder and think that's it, as when a program is installed the files are spread throughout the operating system, in the registry and file association for other programs, etc., etc.
You should also check with the program manufacturer to see if programs are compatible with 10.
If they aren't:
Make older apps or programs compatible with Windows 10
https://support.microsoft.com/en-au/help/15078/windows-10-make-older-apps-or-programs-compatible
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For data:
The simplest method is to copy/paste your data files to USB flash drive > then plug flash drive into Windows 10 > copy/paste files through File Explorer on 10.
Or read through this Microsoft information:
Move files off a Windows 7 PC using Backup and Restore.
Applies to: Windows 7 Windows 10
Moving to a Windows 10 PC.
Applies to: Windows 10Windows 7Windows 8.1
https://support.microsoft.com/en-us/help/4229823/moving-to-a-windows-10-pc
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Microsoft has partnered with this company back from the XP > 7 days.
Personally I don't use it.
It does not come for free: https://www.microsoft.com/en-us%2Fwindows%2Ftransfer-your-data
Move your files, folders, and more to your new Windows 10 PC for only $14.95.^*^ Microsoft has partnered with Laplink to provide you with a special offer – for a limited time, save 50% off the regular price of $29.95 for PCmover Express.
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But that program does go further to move programs for more money with the Professional version $44.95.
https://pcmover-10.laplink.com/index.html#pro
Cheers.