Processes in Microsoft 365 for setting up Office apps, redeeming product keys, and activating licenses.
As part of the purchase or at a later stage, you usually associate your product key with a Microsoft account and, from then on, the account must be used instead of the product key. (Certain types of licenses, such as volume licenses for large organizations, may be different.)
Which version of Office do you have? Subscriptions can always be installed on multiple devices, while each perpetual license, such as Office Home & Business 2024, is for one computer and one user.