Hello again Melisa Temur,
Just following up. The error message confirms that the Product Key used in your base image has been invalidated by the Microsoft Activation Clearinghouse, likely due to the activation count exceeding the allowable threshold for that specific ePKEA (Embedded Product Key Entry Activation) or MAK string. This exhaustion explains the sudden failure after a year of successful deployments.
Regarding the "unknown" key you observed, it is critical to understand that running sysprep /generalize strips specific system information, including the installed product key, to create a hardware-independent image. If the subsequent automated re-insertion of your OEM key fails during the Specialize or OOBE configuration pass because the Microsoft servers reject it, the OS reverts to the default generic installation key for the Windows 10 IoT Enterprise SKU. This generic key is a placeholder used solely for installation and cannot be used for activation, which is why you see a mismatch compared to your base image. The system has not necessarily fallen back to a GVLK (Volume License) unless your source media was incorrect; rather, it is simply sitting in an unlicensed state with the generic SKU key.
To prescribe the exact fix, I need to verify the current licensing channel of the failing unit to ensure the image hasn't been corrupted. Please open Command Prompt as Administrator, run slmgr /dlv, and report the specific "Description" line (e.g., "Windows(R) Operating System, OEM_DM channel" or "OEM_COA_NSLP") and the "Partial Product Key". Do not post the full key. In the interim, you must contact your authorized Microsoft Distributor immediately; since the key is flagged server-side, no local troubleshooting steps will resolve this, and you will need a new key issuance or a "High Assurance" unlock if you are the direct OEM partner.
Hope you found something useful in the answer. If it helped you get more insight into the issue, please consider accepting the answer. Thank you.
VP