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How do I send Azure APIM product subscription approval to different email addresses

curious7 276 Reputation points
2026-02-23T12:22:13.75+00:00

I am trying to identify if we have a Azure APIM instance shared between different teams then how can I send approval emails for product subscriptions to different email addresses for different APIs/Products. I need to send approval emails for each product subscription to the respective team's approver. And once the approver approves the subscription, then the API/Product subscription is auto approved.

How can this be achieved because by default APIM instance will send the approval to the APIM administrator's email address.

Azure API Management
Azure API Management

An Azure service that provides a hybrid, multi-cloud management platform for APIs.

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  1. Pravallika KV 10,490 Reputation points Microsoft External Staff Moderator
    2026-02-23T12:37:06.9666667+00:00

    Hi @curious7 ,

    Thanks for reaching out to Microsoft Q&A.

    By default, these emails go to the APIM administrator's email address, but here's how you can customize that:

    1. Configure Email Notifications: You can set up specific notifications for subscription requests in your APIM instance. To do this:
      • Go to your API Management instance in the Azure portal.
      • Navigate to Deployment + infrastructure => Notifications.
      • Here, you can specify email addresses for different events, including subscription requests.
    2. Adding Email Recipients: For subscription approval notifications, you can add various email addresses under the notification settings. You can:
      • Click on the notification for subscription requests
      • Select + Add email to include the approver’s email for the specific product. This allows you to manage who gets notified about subscription approvals.
    3. Auto-approve Subscriptions: After the approver receives the email and gives approval, ensure that the product subscription is set to auto-approve under the product settings in the Azure portal.

    By following these steps, you can effectively direct approval emails to the appropriate teams for each product.

    For more detailed instructions, check out the official documentation:

    Hope this helps!


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  2. Q&A Assist
    2026-02-23T12:22:24.4833333+00:00
    AI generated content. This question contains an answer created with AI from Q&A Assist. Learn more

    To send Azure API Management (APIM) product subscription approval emails to different email addresses for different APIs or products, you would typically need to implement a custom solution. By default, APIM sends approval emails to the APIM administrator's email address, but you can use Azure Logic Apps or Azure Functions to create a workflow that routes approval requests to the appropriate email addresses based on the product or API being subscribed to.

    Here’s a high-level approach to achieve this:

    1. Create a Logic App or Function: Set up an Azure Logic App or Azure Function that triggers when a subscription request is made.
    2. Identify the Product/API: In your workflow, identify which product or API the subscription request is for. This can usually be done by checking the details of the subscription request.
    3. Route the Approval Email: Based on the identified product/API, route the approval email to the respective team's approver's email address. You can maintain a mapping of products/APIs to approver email addresses in a configuration file or database.
    4. Handle Approval Response: Once the approver receives the email and responds, you can set up your Logic App or Function to process the response and automatically approve the subscription in APIM if the response is positive.

    This approach allows you to customize the approval workflow according to your organizational needs, ensuring that the right approver receives the request for each product subscription.


    References:

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