This is a public forum, I removed the product key from your screenshot to protect your privacy.
Before that, I checked the product key, there is no problem indicated, it is a full Windows Pro retail licence.
1
Open the Settings App, then go to the activation settings section.
What edition (Home, Pro or Enterprise) is currently indicated as installed on your PC?
2
If you try to enter your product key to activate Windows, what error is indicated, please provide a screenshot of the error.