Inquiry About Certification Rejection for Product ID 9NN5X397G5F3

Question

Dear Microsoft Partner Center Support,

I am writing to ask for clarification regarding the certification rejection for our app submission.

Product ID: 9NN5X397G5F3 Product Name: Dirac Audio Manager Publisher: Drivewintech Technology Co., Ltd

We received the following certification feedback:

"The product name does not accurately represent the product. The product name contains the title of another piece of software or service. Please edit the Product Name field in the Store Listings section."

We would like to better understand what specifically triggered this issue in our current submission.

Our main concern is that the product settings and naming approach appear to be the same as in previous versions, which did not encounter this certification problem. Because of that, we would like to ask why this version is being flagged, and whether there has been any recent change in the review criteria or policy enforcement.

In addition, our company, Drivewintech Technology Co., Ltd, is an official partner working with Dirac. If needed, we can provide additional background or supporting information regarding this cooperation.

Could you please help clarify the following?

Which specific part of the product name is considered problematic?

Is the issue caused by the inclusion of the word "Dirac" in the product name?

If the same naming configuration was previously accepted, why is this version now being rejected?

Would you recommend a compliant naming format for our case?

We would appreciate any clarification you can provide so that we can make the correct changes and resubmit as soon as possible.

Thank you for your time and support.

Best regards,
Jimmy Li,
Drivewintech Technology Co., Ltd

Answer 1

To clarify and resolve a Microsoft Store certification rejection like this, the following actions are required:

1. Review the certification report in Partner Center
   • Open Partner Center and go to the specific submission for Product ID 9NN5X397G5F3.
   • In the submission details, open the certification report. This is where Microsoft documents the exact policy violation and any examples (such as the specific listing text or naming pattern that failed).
   • The report is the authoritative source for what part of the name or listing is considered non‑compliant.
2. Check against Microsoft Store Policies
   • The feedback indicates a Store listing / naming policy issue: “The product name does not accurately represent the product” and “contains the title of another piece of software or service.”
   • Microsoft Store Policies require that:
     • The product name accurately represents the app itself.
     • The name does not improperly use or imply association with another product, brand, or service unless it is clearly accurate and compliant with policy.
   • Even if a previous version passed, current submissions are evaluated against the current policy version (currently 7.18) and current enforcement standards. Policy text and enforcement can change over time, and existing apps can be re‑evaluated more strictly.
3. Understand why this version may be flagged now
   • Store documentation explicitly notes that:
     • Apps can fail certification or be removed later if they violate Store Policies.
     • Developers must always align with the current Microsoft Store Policies, not just what was accepted in the past.
   • This means:
     • A naming pattern that previously passed can now be rejected if policy wording or enforcement has tightened.
     • Even small changes in the Store listing (subtitle, description, keywords, or additional brand names) can trigger a new violation, even if the main product name looks similar.
4. How to get precise clarification for this specific case
   • For detailed, case‑specific answers (such as “Is the word ‘Dirac’ itself the issue?” or “Which exact part of the name is problematic?”), Microsoft directs developers to contact the Store review team:
     • Send an email to reportapp@microsoft.com including:
       • Product ID: 9NN5X397G5F3
       • Product name and publisher
       • The certification report ID (from Partner Center)
       • A short explanation that the same naming pattern was previously accepted and that there is an official partnership with Dirac.
   • Alternatively, reply directly to the certification report email that was sent for this failed submission and ask for clarification on:
     • Which exact term or structure in the product name violates policy.
     • Whether and how the use of “Dirac” is allowed when there is an official partnership.
5. Requesting or confirming acceptable naming formats
   • Microsoft does not publish a list of “approved” name formats for partner‑branded apps in the generic documentation, so the correct pattern must be confirmed with the Store team for this specific app.
   • In the email to reportapp@microsoft.com, explicitly request:
     • An example of a compliant naming format for a partner solution that integrates or is co‑branded with Dirac.
     • Confirmation of whether the brand name “Dirac” can appear in the main product name, or only in the description/metadata, and under what conditions.
6. If further help is needed beyond email
   • If the issue blocks release and requires faster handling, open a support ticket via Partner Center:
     1. In Partner Center, select the Help (?) icon at the top.
     2. Choose Contact Support.
     3. Select the category related to submission / certification / policy.
     4. Provide:
        • Product ID and submission ID.
        • The exact product name currently used.
        • A note that the app failed with the “product name does not accurately represent the product / contains the title of another piece of software or service” message.
        • A brief explanation of the official partnership with Dirac and request for a compliant naming recommendation.
     5. Track the case under Help + support in Partner Center.
7. Resubmission steps once guidance is received
   • After Microsoft clarifies what part of the name is problematic and suggests or confirms an acceptable pattern:
     1. Update the Product Name (and, if needed, subtitle and description) in the Store Listings section to match the guidance.
     2. Ensure the updated name clearly and accurately represents the app and does not imply misleading ownership or association.
     3. Submit a new app update for certification.

This approach aligns with Microsoft’s documented guidance for failed certifications: review the certification report, adjust the app or listing to comply with current Store Policies, and contact reportapp@microsoft.com or Partner Center support for case‑specific clarification when needed.

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References:

• Get your app certified
• Microsoft Store Policies and Resources
• Microsoft Store Policies
• Microsoft Store Policies (7.18)