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How to rebrand deployed OpenAI in Microsoft Foundry

Gilbert Wong 0 Reputation points
2026-03-24T02:39:03.22+00:00

Hi,

I tried to deploy OpenAI in Microsoft Foundry, however, the website deployed has Contoso branding. How can I rebrand it as my own. If can not, can anyone lead me to the proper tutorials/articles that can help me do it?

Thanks,

Gilbert

Azure OpenAI Service
Azure OpenAI Service

An Azure service that provides access to OpenAI’s GPT-3 models with enterprise capabilities.

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  1. Anshika Varshney 9,740 Reputation points Microsoft External Staff Moderator
    2026-03-24T17:40:58.7366667+00:00

    Hi Gilbert Wong,

    I understand what you mean. The Contoso name and logo you see is part of the default sample web app experience that gets deployed. The Microsoft Foundry portal branding itself is not something you can rename in the UI.

    What you can do is rebrand the deployed web app, because it is an Azure App Service behind the scenes.

    Open the deployed web app resource in Azure Go to the Azure portal and open the App Service that was created by the deployment. In the App Service, go to Configuration and look for Application settings. [Use the Az...soft Learn | Learn.Microsoft.com]

    Update the UI settings used by the sample app Microsoft documents the environment variables that control the UI. You can change the title, logo, chat title, chat logo, description, and favicon by setting these values in the web app configuration. Examples of what you can set include UI_TITLE, UI_LOGO, UI_CHAT_TITLE, UI_CHAT_LOGO, UI_CHAT_DESCRIPTION, and UI_FAVICON. The same doc also lists optional switches like UI_SHOW_SHARE_BUTTON and UI_SHOW_CHAT_HISTORY_BUTTON.

    Save and restart the web app After you add or update the settings, save the changes and restart the App Service so the new branding loads. The doc explains these values are read from the web app environment settings.

    I Hope this helps. Do let me know if you have any further queries.

    Thankyou!

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  2. Q&A Assist
    2026-03-24T02:39:11.4066667+00:00
    AI generated content. This question contains an answer created with AI from Q&A Assist. Learn more

    Rebranding of the Contoso-themed sample site that appears when deploying Azure OpenAI or Microsoft Foundry resources is not covered or supported in the provided documentation. The available guidance focuses on deploying and managing models and resources (for example, deploying models in Foundry, configuring AI projects, or upgrading/rolling back Azure OpenAI resources), not on customizing or white-labeling the default Contoso-branded experience.

    Based on the available information, the supported path is to build a custom application (web app, bot, or agent) that calls the deployed model endpoints from Microsoft Foundry or Azure OpenAI and apply custom branding there, rather than modifying the Contoso sample itself.


    References:

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