![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(163.2, 85%, 25%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3EA%3C/text%3E%3C/svg%3E)
Bing | Search | Unexpected search results
Outcomes that are irrelevant or not aligned with the user's query, often requiring refinement of search terms.
Bing controls how site names and snippets appear in search results, and changes on a site or in Bing Webmaster Tools do not guarantee an immediate or specific update of the displayed company name.
For an eyebrow company name that is showing incorrectly above the root URL, the available options are:
- Ensure the site and pages are correctly configured for Bing indexing
- Verify the site is added and verified in Bing Webmaster Tools.
- Make sure the home page and key pages have accurate titles and meta descriptions that clearly contain the correct company name. Meta descriptions help search engines decide what text to display with the page title.
- For Power Pages sites, update the Description field on both the Information and Content Page forms for each important page, then save and publish the changes.
- Run an SEO scan and fix issues
- Use Webmaster Tools Site Scan to scan the site.
- Review the report and fix as many SEO issues as possible, especially those related to titles, descriptions, and structured data.
- Submit important URLs for re-indexing
- Use Webmaster Tools URL Submission to submit the home page and other key pages so Bing can recrawl them more quickly.
- If the problem persists or appears to be a Bing-side issue
- Use the Feedback link at the bottom of the Bing results page to report that the displayed company name is incorrect.
- If there is a broader concern with how the site appears in Bing search results, submit a report via the Bing concern/contact channel described in the Bing support article.
Bing does not allow payment or manual override to force a particular organic ranking or snippet, and it may take time and multiple crawls before updated site information is reflected in search results.
References: