Partner Center acquisitions analytics not recording confirmed installs for published Microsoft Store app

Question

Hello, I have a published Microsoft Store app in Partner Center:

App name: LIGNIQUE Product ID: 9N7QTKGN2SWT

The app is already live in Microsoft Store. In Partner Center > Insights > Acquisitions > Recent data, page views are being recorded, but installs remain 0.

I have already confirmed with users that they successfully installed the app from the Microsoft Store listing more than 6 hours ago, and they shared screenshots confirming installation. However, the recent acquisitions view is still not showing those installs.

From Microsoft documentation, recent acquisitions data is expected to update with a much shorter delay, so I would like to know:

1. Is there any known delay or limitation specific to install reporting for newly published Store apps?
2. Could there be a telemetry/reporting mismatch where page views appear but successful installs do not?
3. Is there a recommended Partner Center support path for this specific issue if it requires backend investigation?

I can provide screenshots if needed, but I have avoided posting sensitive information publicly.

Thank you.

Answer 1

1. For newly published apps, acquisitions data (including installs) is subject to normal ingestion and aggregation delays. The Recent data view is designed to surface activity sooner than daily views, but the documentation notes that this view can show partial or still-completing data, and is intended for “early trends and directional movement,” not final counts. This means that, especially for a new app or low-volume activity, installs may take longer to appear or may not yet be fully reflected even after several hours.
2. Yes. The Acquisitions report explicitly separates:
   • Page views – when customers view the Store listing or Mini-Product Display Page.
   • Installs – successful acquisitions on unique devices.
   • User-initiated aborts – where users cancel or interrupt the install.
   • Install failures – genuine installation issues.
   Because these are tracked as distinct metrics, it is possible to see page views recorded while installs lag or are still being processed. In addition, the Recent data view can report multiple installs per device per day, whereas the daily view aggregates to unique devices per day. This difference in aggregation and the partial nature of Recent data can create short-term mismatches where page views appear but installs do not yet show up or appear lower than expected.
3. For a backend or telemetry-related issue with Partner Center analytics (for example, if installs still do not appear after sufficient time has passed and you have confirmed successful Store installs), the recommended support path is:
   • In Partner Center, select the Help (?) icon at the top.
   • Choose Contact Support from the Help panel.
   • Open a support ticket under the appropriate category (for example, analytics/reporting for apps and games) and include:
     • App name and Product ID
     • Time window and regions where installs are missing
     • Any non-sensitive screenshots that illustrate the discrepancy
   • After submitting, track the request under Help + support; Microsoft will follow up via the portal or email.

If the behavior is due to normal data latency, the counts should eventually reconcile in the standard Acquisitions report views; if not, Partner Center support can investigate the backend telemetry for the specific app.

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References:

• Apps and MSIX games acquisitions report
• What’s New - Recent data view in Acquisitions reports
• Get app installs
• Microsoft Store Policies and Resources
• Analyze app performance for your MSI or EXE apps