Do we need a license for Viva Amplify for users that will not produce content, but just receive in their outlook

Ilva Saka 0 Reputation points
2026-06-08T14:04:15.25+00:00

Viva Amplify license required for recipients who receive content vs authors who create campaigns"

Microsoft 365 and Office | Microsoft Viva | Other

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Ilva Saka 0 Reputation points
2026-06-10T07:09:10.02+00:00

thank you, but MS confirmed that all the users that receive the content needs to be licensed too.

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  1. Gabriel-N 20,050 Reputation points Microsoft External Staff Moderator
    2026-06-08T14:43:49.6933333+00:00

    Hello @Ilva Saka Based on my research so far, I haven’t found any requirement that would apply to users who only consume content (e.g., just viewing emails in Outlook).

    From what I can see, Viva Amplify mainly defines roles such as Admin, Approver, and Editor, which are all related to creating, managing, or approving campaigns, not simply receiving content. https://learn.microsoft.com/en-us/viva/amplify/viva-amplify-roles#user-roles

    In addition, in the Viva Amplify 101 slides, the permissions mentioned during setup (around page 20) also seem to focus on users involved in the setup and campaign process, rather than end recipients.

    Looking further at the publication section (around page 34), it describes how content is distributed across channels. From my understanding, there’s no mention of licensing requirements for viewers, and the content can be broadly published for others to see.

    So based on this, it seems that users who only receive messages would just need access to the underlying services (e.g., Exchange/Outlook mailbox, Teams, or SharePoint), rather than a Viva Amplify license. This also aligns with guidance that licensing is mainly required for users who actually use the Amplify experience (create/manage campaigns).

    Reference:

    Hope this helps. You may also want to double-check on your side in case there are any tenant-specific licensing policies or updates. Looking forward to your feedback.

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  2. Ilva Saka 0 Reputation points
    2026-06-10T08:30:26.5933333+00:00

    The below is from the formal Microsoft licensing FAQ - Licensing Documents

     

    Q: Do I need to license every user for the Microsoft Viva Employee Communications and Communities SKU?

    You need to license every user to whom you want to make the premium capabilities of Viva Amplify, Viva Engage, and Viva Connections available. This includes employees who will be receiving communications from Viva Amplify. You can choose to license only a subset of your users who will be using premium features or receiving communications, but keep in mind that the product is designed and priced with tenant-wide coverage in mind.

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