1
What type of licence did you purchase, was Windows 11 Home installed and activated on your PC and did you purchase the Home to Pro half price upgrade licence by going to the Store on the activation settings window or did you purchase a full retail version of Windows 11 Pro directly from Microsoft?
2
If you click Troubleshoot, then choose 'I changed my hardware' do you see the previously activated device in the list to try to move the licence to the new hardware.