What triggers AAD login company branding language?

olavrb 131 Reputation points
2021-10-28T08:13:16.173+00:00

We've added Azure AD Company Branding for a 2nd country, and want to be sure/ document what exactly triggers company branding to appear in a given language.

We have a test user where both Azure AD UsageLocation is set to this given country, and PreferredLanguage is set to the given country language. Both matching the language of the new company branding.

AAD Company branding (swedish added, in addition to "Default")

144408-image.png

User in question

144485-image.png

Still, opening Chrome in guest mode (no cache or history), going to portal.office.com and typing the UPN to this given user, still shows the default company branding.

What triggers what language Azure AD login company branding shows?

  • User attributes?
  • Geo-location of the Ip you sign in from?
  • Known locations in Conditional Access?
Microsoft Entra ID
Microsoft Entra ID
A Microsoft Entra identity service that provides identity management and access control capabilities. Replaces Azure Active Directory.
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  1. olavrb 131 Reputation points
    2021-10-28T14:09:48.023+00:00

    Changed Windows display language to Swedish. Now the Swedish Company Branding gets loaded.

    Edge Chromium and Chrome both changed to Swedish display language automatically. But I tried setting those to English again. I still got Swedish Company Branding.

    Ergo: OS/ Windows display language seems to be what decides what language company branding will be loaded.

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  1. Vasil Michev 94,521 Reputation points MVP
    2021-10-28T12:09:55.507+00:00

    I believe it only cares about the browser language settings, not the actual user attributes. For example, here's what I see when I set a new branding in Bulgarian and change the browser language to match:

    144564-untitled.png

  2. JamesTran-MSFT 36,361 Reputation points Microsoft Employee
    2021-10-28T16:00:39.88+00:00

    @olavrb
    I'm glad that you were able to resolve your issue and thank you for posting your answer so anyone experiencing this issue can easily reference this!

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