Finding Your Voice In Social Media With REI’s Social Media Specialist

  • Article

[View:https://www.youtube.com/watch?v=G11-RfuBC_8]

In the latest installment of BITV, Bruno sits down with Sara Lingafelter, a social media practitioner at REI.  REI is an American retail company that sells outdoor recreational equipment, sporting goods and apparel.  Sara takes Bruno through the evolution of REI’s customer service approach with social media.  REI embraces a very open dialogue through social media, helping the company establish strong relationships with both hardcore and recreational enthusiasts.  Watch the video and gain some insight on how this popular retailer is utilizing social media tools as a piece of its overall strategy for building loyal customers. 

See the BITV interview with Rod Brooks from PEMCO

See the BITV interview with Robert Scoble

Learn about Analytics for Twitter

Join the BI TV LinkedIn Group to stay up-to-date with all the new releases

Follow BI TV on Twitter

Conquer your calendar with the Calendar Analytics tool. Learn more and watch the video.