Bing Ads API https://docs.microsoft.com/archive/blogs/bing_ads_api/feed.xml Wed, 19 Jun 2019 21:40:45 GMT en-US hourly 1 The Bing Ads API Blog has moved https://docs.microsoft.com/archive/blogs/bing_ads_api/the-bing-ads-api-blog-has-moved Wed, 19 Jun 2019 13:36:44 GMT https://blogs.msdn.microsoft.com/bing_ads_api/?p=7645 The Bing Ads API blog has moved to Tech Community. Be sure to bookmark the new site or subscribe via RSS for API updates, insights, and feature announcements. You can also continue to stay connected by signing up for the monthly newsletter via the News tab of the Developer Portal. Thank you for your continued partnership, and we look forward to sharing more with you at the new site.  Bing Ads API team, Microsoft Advertising   ]]> Registrations Open for the June 2019 API Call https://docs.microsoft.com/archive/blogs/bing_ads_api/registrations-open-for-the-june-2019-api-call Tue, 04 Jun 2019 11:40:52 GMT https://blogs.msdn.microsoft.com/bing_ads_api/?p=7615 On demand Webcast:  Hi everyone, if you missed the live event please note that the recording is now available. Please use the registration link below to view the webcast on demand. When:
  • June 13, 2019, 11:00 a.m. U.S. Pacific Time
Registration link: Click here to register. Please join our Microsoft Advertising PM team to learn more about the exciting new Bing Ads API features which are coming soon! We will explore features currently available as well as others that will be piloting and released in the near future. New features coming soon:
  • Audience roadmap
  • Campaign-level association for audience targeting
  • Main goal selection for automated bidding
  • Parallel tracking
  • Final URL suffix
  • Prominence metrics
  • Work accounts
  • Customer hierarchy and Shared library
  • Responsive search ads
Updates on previously discussed features:
  • Action extensions
  • Bing Ads API v13
This webcast will provide you with a clear understanding of upcoming features and the value they can bring to your search advertising campaigns. Along with a view of the API roadmap, we’ll also provide an estimated timeline as to when features will become available, to provide you with the building blocks needed to develop the solution that works best for you. Looking forward to meeting you soon... Bing Ads API team, Microsoft Advertising]]> Announcing general availability of API v13 https://docs.microsoft.com/archive/blogs/bing_ads_api/announcing-general-availability-of-api-v13 Tue, 23 Apr 2019 14:49:49 GMT https://blogs.msdn.microsoft.com/bing_ads_api/?p=7585 We are thrilled to let you know that Bing Ads API Version 13 is now generally available in production to all our customers worldwide!   With the availability of Bing Ads API version 13, version 12 is deprecated and will sunset by October 31, 2019. We will sunset i.e., shut down all the v12 service endpoints (Ad Insight, Bulk, Campaign Management, Customer Billing, Customer Management and Reporting services) on October 31st. Please migrate to the v13 services as soon as possible to avoid any disruption to your tools once the v12 services are sunset.   As with any version upgrade you’ll want to read the migration guide for details about new features and potential breaking changes.   The SDKs and code examples are already updated with support for version 13, so you can get started right away.   As always please feel free to contact support or post a question in the Bing Ads API developer forum.  ]]> New default bid strategy: Enhanced Cost Per Click (CPC) https://docs.microsoft.com/archive/blogs/bing_ads_api/new-default-bid-strategy-enhanced-cost-per-click-cpc Tue, 30 Oct 2018 15:01:36 GMT https://blogs.msdn.microsoft.com/bing_ads_api/?p=7545 bid strategy for campaigns created via the Bing Ads API without a bid strategy will be defaulted to Enhanced CPC instead of Manual CPC. Enhanced CPC automatically increases your bid for searches that are more likely to result in new customers, and it reduces your bid when conversion probability is low. You remain in control of your overall bids but gain efficiency, save time, and lower the overall cost per acquisition. If you have previously depended on the previous default of Manual CPC and if you want to continue to use Manual CPC, you must update your code to explicitly set your new campaigns to Manual CPC by January 28th. Otherwise, new campaigns will be defaulted to Enhanced CPC.

Benefits include

  • Data-driven targeting: Uses search data to predict which searches are more likely to result in new customers.
  • Automated adjustments: Increases or decreases your bid to optimize your ranking in the auction.
  • Lower costs: Improves your ROI by lowering the cost of conversions.
  • More conversions: Increases volume through better targeting.
  • Compatible with third-party bidding tools: You still control your bids.
As always please feel free to provide feedback and ask questions in the Bing Ads API developer forum.]]> FINAL REMINDER: API Version 11 to Sunset October 31st https://docs.microsoft.com/archive/blogs/bing_ads_api/final-reminder-api-version-11-to-sunset-october-31st Wed, 10 Oct 2018 16:24:34 GMT https://blogs.msdn.microsoft.com/bing_ads_api/?p=7525 announced the sunset of API version v11 will happen on October 31, 2018. If you are currently using API v11, which is now deprecated, this is a courtesy reminder for you to migrate to API v12 by the sunset date. If you need details on migrating to v12, refer to this guide. Please bear in mind that we cannot guarantee availability of the older services after the sunset date, so to have continued access to the Bing Ads API, please migrate before October 31st. If you have any questions in this regard, feel free to reach out to us on the Bing Ads developer forum or contact us at bingads-feedback@microsoft.com.]]> Announcing Report and ReportFileReader for Bing Ads SDKs https://docs.microsoft.com/archive/blogs/bing_ads_api/announcing-report-and-reportfilereader-for-bing-ads-sdks Wed, 12 Sep 2018 10:25:41 GMT https://blogs.msdn.microsoft.com/bing_ads_api/?p=7455 Report container for Bing Ads .NET, Java, and Python SDKs. The Report is an in-memory container that abstracts the contents of a downloaded performance report file, including metadata, column names, and report records. With these updates you are free to focus more on the business requirements of your application instead of parsing the report file. You can access the Report container in-memory via the ReportingServiceManager by submitting a new download request, or by using the new ReportFileReader to read from a report file that you already downloaded. For example you can get a Report object by submitting a new download request via ReportingServiceManager. Although you won’t work directly with the file, under the covers a request is submitted to the Reporting service and the report file is downloaded to a local directory. Get Report from ReportingServiceManager Otherwise if you already have a report file that was downloaded via the Reporting API, you can get a Report object via the ReportFileReader. Get Report from ReportFileReader Once you have a Report object via either workflow above, you can access the metadata and report records. Access Report Container The Report container and ReportFileReader are both available now with the September release (v11.12.6) of the Bing Ads .NET, Java, and Python SDKs. For technical guides and code samples with ReportingServiceManager, ReportingDownloadParameters, Report, and ReportFileReader see docs.microsoft.com. As always please feel free to provide feedback and ask questions in the Bing Ads API developer forum.]]> Registrations Open for the September 2018 Quarterly API Call https://docs.microsoft.com/archive/blogs/bing_ads_api/registrations-open-for-the-september-2018-quarterly-api-call Fri, 31 Aug 2018 16:47:43 GMT https://blogs.msdn.microsoft.com/bing_ads_api/?p=7445 When:
  • September 6, 2018, 11:00 a.m. U.S. Pacific Time
Registration link: Click here to register. Please join our PM team to learn more about the exciting new API features which are coming soon! We will explore features currently available as well as others that will be piloting and released in the near future.  New features coming soon:
  • LinkedIn Profile Targeting
  • Similar Audiences
  • Product Audience for Search Network
  • Action Extensions
 Updates on previously discussed features:
  • Microsoft Audience Network Update
  • Work or School Account Update
  • Default Bid Strategy Update
  • API v11 Sunset Reminder
This webcast will provide you with a clear understanding of upcoming features and the value they can bring to your search advertising campaigns. Along with a view of the Bing Ads API roadmap, we’ll also provide an estimated timeline as to when features will become available, to provide you with the building blocks needed to develop the solution that works best for you.]]> 90-DAY REMINDER: Migrate to API v12 https://docs.microsoft.com/archive/blogs/bing_ads_api/90-day-reminder-migrate-to-api-v12 Tue, 24 Jul 2018 23:40:09 GMT https://blogs.msdn.microsoft.com/bing_ads_api/?p=7435 announced the sunset of API version v11 will happen on October 31, 2018. If you are currently using API v11, which is now deprecated, this is a courtesy reminder for you to migrate to API v12 by the sunset date. If you need details on migrating to v12, refer to this guide. Please bear in mind that we cannot guarantee availability of the older services after the sunset date, so to have continued access to our API, please migrate before October 31st. If you have any questions in this regard, feel free to reach out to us on the Bing Ads developer forums or contact us at bingads-feedback@microsoft.com.]]> Registrations open for the May 2018 Quarterly API Call https://docs.microsoft.com/archive/blogs/bing_ads_api/registrations-open-for-the-may-2018-quarterly-api-call Fri, 18 May 2018 12:41:08 GMT https://blogs.msdn.microsoft.com/bing_ads_api/?p=7415 When:
  • May 24, 2018, 3:00 p.m. British Time | 4:00 p.m. Central European Time
  • May 24, 2018, 11:00 a.m. U.S. Pacific Time
Registration link: Click here for the EMEA session or here for the US/CA session.   Please join our PM team to learn more about the exciting new API features which are coming soon! We will explore features currently available as well as others that will be piloting and released in the near future.   New features and coming soon:
  • Microsoft Audience Network
  • API v12 release
  • Corporate authentication
  • API status dashboard
  Updates on previously discussed features:
  • Bing Shopping Campaigns roadmap
  • MSA migration
  • API v11 sunset
  • SDK updates
  This webcast will provide you with a clear understanding of upcoming features and the value they can bring to your search advertising campaigns. Along with a view of the Bing Ads API roadmap, we’ll also provide an estimated timeline as to when features will become available, to provide you with the building blocks needed to develop the solution that works best for you.]]> Announcing sunset of managed user credentials https://docs.microsoft.com/archive/blogs/bing_ads_api/announcing-sunset-of-managed-user-credentials Tue, 01 May 2018 11:42:46 GMT https://blogs.msdn.microsoft.com/bing_ads_api/?p=7385 Bing Ads has been on a steady track to sunset managed credentials by migrating all users to Microsoft accounts. These legacy credentials use username/password combinations to log into Bing Ads rather than an email/password combination. To ensure all our customers are getting the latest and greatest in security that Microsoft has to offer, with an authentication experience that has multi-factor authentication capabilities and uses the best fraud detection algorithms, we will cease support for managed credential sign-in across all Bing Ads entry points, including the API.   As of August 1st, 2018, all Bing Ads API Version 11 service calls with managed UserName and Password credentials will return an error. Bing Ads API Version 12 already does not accept the managed user credentials. To make this experience as smooth as possible, we encourage you to migrate to v12 ahead of the changes in August.  For more details about authenticating with a Microsoft Account, see Authentication with OAuth. If a user of your application is blocked from authenticating with their managed user credentials, they can sign in via the Web to migrate their managed credential to a Microsoft account. We are encouraging all users to migrate to a Microsoft account prior to August 1st to avoid interruptions to service. For more information on migration, please refer to the help documentation.   We really appreciate your collaboration and partnership in maintaining the highest standards for our customers. ]]>