Real World Windows Azure: LinkFresh Cloud QA – An application that helps businesses deliver safe, fresh, high quality food

One of the best things about my work with Windows Azure is when a system actually goes live, so our team are going to be doing more blogs about people building on the Windows Azure platform, so you can what sorts of applications they built, why the chose the cloud and Windows Azure, and what they learnt in the process.

The blogs will all be on our partner blog under the “Real World Windows Azure” tag, and I will post some of the projects on my blog, such as this first one:

LINKFresh Cloud QA by Anglia Business Solutions.

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Fresh food producers are subject to stringent food safety and quality standards, so managing and monitoring this requires a flexible and powerful mobile solution. LINKFresh Cloud Quality Assurance, partof the Anglia Business Solutions' LINKFresh Cloud platform, delivers a mobile device application which offers a complete Business Management solution for the food supply chain industry. The application runs on Windows Azure and captures produce information, including photo capture, signatures and geo location and stores it safely and securely in the cloud for processing.

Richard Jones, Anglia’s Director of Technology, shared their reasoning for building this application on the cloud and the benefits that it brings to their customers “Reaching a large volume of mobile users stretching across the globe always presents challenges for support, infrastructure and rollout. Using cloud technology simply made sense for us; we didn’t want the expense of building a backend server environment for each territory we wish to deploy in. The cloud means that we can switch on and off IT infrastructure as and when we require. This makes a great customer experience as the end user is always presented with a fast and useable App. That works reliably all the time. Being able to provide a unparalleled level of service to mobile users; makes our solution scale and keeps customers enthusiastic and loyal to our product offering.”

He has also commented on how the company made some if its key technical decisions “Windows Azure takes the pain out of deploying large scale systems. The ability to use familiar development tools such as Visual Studio to manage and deploy a cloud solution is truly remarkable. Microsoft's ability to ramp up the number of instances and servers we deploy on makes reaching a large geography of users very straight-forward; we are deploying to a large mobile workforce and Azure fits perfectly with our requirement


David Gristwood, Windows Azure architect with Microsoft, noted that “This is a really innovative use of Windows Azure. The peak loads that there system has to deal with during busy periods is a perfect match for Windows Azure’s elasticity, which can scale up to cope with high throughout and traffic, then scale back down in quiet periods to reduce the running costs, which make for a really compelling story. Wrapping up their programming logic in Windows Azure web roles reduces the amount of programming effort required to manage this elasticity. Mobile scenarios are very common with Windows Azure, because they enable a wide range of devices to connect to Windows Azure through REST based webs service calls, to upload data and get the very latest information, whilst on the move, or in this case, working in the middle of a field

Fast Facts
    • The LINKFresh Cloud Quality Assurance runs on Windows Azure and uses SQL Azure and Windows Azure storage. The mobile client runs on Windows Phone, Android and iOS
    • To cope with peak time demands, the system has been designed to handle hundreds of GB per day from thousands of workers in fields, farms and warehouses
    • The single code base used for this solution has simplified the development and deployment, and Windows Azure gives Anglia resilience, high availability and international reach without the up-front capital expenditure.
    • Anglia Business Solutions was founded in 1981 and is a gold certified partner based in Cambridge, UK, and was Dynamics partner of the year 2010
For more information

Windows Azure Platform, UK, Article, Windows Azure, Cloud Computing, Real World Windows Azure, Application, customer evidence