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UK Mobile Operators - O2 Continues to lead - vodafone coming back into contention

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Whilst not purely focussed on business this article shows the continual battle between the operators in the UK for Marketshare. 

There are a number of interesting points that I took away:

1) Tesco as an MVNO (Mobile Virtual Network Operator) is adding a lot of customers!

2) O2 has been the market leader in the UK for 3 years however it's ARPU per customer is much less than Vodafone.