Why is my laptop not as cool as this one?

The Apple Mac aint coool - but the entire ecosystem around it is - and most of the users seem to be artists - which makes for uber coolness. Anyways here's a really neat laser etched powerbook with all the details of the process - the before and the after.

Why is my Toshiba not this coool? Anyone around Seattle/Redmond with a laser-cutting machine? Anyone? Anyone? Buehler?