announcement timing

I learned something this week that I hadn't been able to articulate before. One excellent way to make an announcement is to do so when you know people are listening. That's why many Mac developers make their Mac-related announcements at the big events like MWSF and WWDC: the whole geek world looks to these events and expects to hear something. Of course, we don't only make announcements at these events, and we make sure that our announcements are appropriate for the event in question.