Get New Customers with Solution Profiler

(For Registered, Certified and Gold partners)

Anyone who has been a partner roadshow, or attended other informational briefings over recent months and even years will have heard about our Solution Profiler directory. Sometimes I think we are a little lacking in substance in the eyes of a partner when we encourage you to embrace these tools and invest your time in profiling. This is one tool that I think is worth your while - and I want to show you why here with one example (but this example is purely one - there are numerous similar initiatives coming up).

Let's imagine you are a BI partner, and you would like to hear from qualified prospective customers who have been investigating SQL Server for their BI solution - they get the technology but now need a partner to help them deploy. How do we connect that hot prospect to you ?

Here is a live example online right now:

Go to this website, one of the top websites in the country for IT PRos and IT Decision Makers :

https://australianit.news.com.au/

At time of writing there is a textual advert on the top right of the screen:

 

If you click on it, you are taken to the following website:

https://www.microsoft.com/sql/bigdata/default.mspx which is our global SQL 2005 'bigdata' campaign website.

See the Find Partners link ?

If you click on this, you get taken to this site: https://www.mssqlpartnerdirectory.com/

And guess which backend system provides the data ? Yes - Solution Profiler.

Now, on a worldwide basis the company is leveraging the Solution Profiler directory, and often those of us in a particular subsidiary may not even know about the campaign itself (some campaigns are run locally, some out of the US). So our focus is to encourage you to spend time profiling your solutions and give yourselves the best chance of connecting with new customers.

Winning new customers is often the only way to fuel growth in a partner business - and this model has a low cost of sale for you - qualified prospects might get in touch with you through this type of mechanism. Whilst naturally we can't offer any guarantees of opportunities, I can confidently say that if you don't profile your solutions, you won't be on the list !

Visit this page for more info and to get profiling - for registered, certified and Gold partners. Note that you will see two actual directories listed - if you have a mostly Office-based solution then the advice is to profile in both directories (and they will merge in the near future).