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    <title>Web Development Strategy @ Microsoft : ASP.NET / PHP / Silverlight / Java / UX</title>
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    <description>Laurence Moroney&amp;#039;s blog!</description>
    <lastBuildDate>Wed, 17 Apr 2019 03:37:28 GMT</lastBuildDate>
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    <item>
      <title>In Love with Orchard</title>
      <link>https://docs.microsoft.com/archive/blogs/webnext/in-love-with-orchard</link>
      <pubDate>Mon, 04 Oct 2010 12:59:29 GMT</pubDate>
      <dc:creator><![CDATA[lmoroney[at]microsoft.com]]></dc:creator>
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        isPermaLink="false">https://blogs.msdn.microsoft.com/webnext/2010/10/04/in-love-with-orchard/</guid>
      <description><![CDATA[I’m so enamored with Orchard (https://www.orchardproject.net) that I’ve decided to make it my primary...]]></description>
      <content:encoded><![CDATA[<p>I’m so enamored with Orchard (<a href="https://www.orchardproject.net">https://www.orchardproject.net</a>) that I’ve decided to make it my primary blogging platform. Come check out my new blog at <a href="https://www.philotic.com/blog">https://www.philotic.com/blog</a>, written and run on the Orchard platform! All future blog posts will be there, so be sure to check it out! </p>]]></content:encoded>
    </item>
    <item>
      <title>SQL Server Driver for PHP Adds Support for PHP Data Objects</title>
      <link>https://docs.microsoft.com/archive/blogs/webnext/sql-server-driver-for-php-adds-support-for-php-data-objects</link>
      <pubDate>Mon, 19 Apr 2010 18:49:38 GMT</pubDate>
      <dc:creator><![CDATA[lmoroney[at]microsoft.com]]></dc:creator>
      <guid
        isPermaLink="false">https://blogs.msdn.microsoft.com/webnext/2010/04/19/sql-server-driver-for-php-adds-support-for-php-data-objects/</guid>
      <description><![CDATA[This week, Microsoft is participating in the DrupalCon San Francisco Conference at the Moscone...]]></description>
      <content:encoded><![CDATA[<p>This week, Microsoft is participating in the <a href="https://sf2010.drupal.org/">DrupalCon</a> San Francisco Conference at the Moscone Center. The event marks an important milestone for Microsoft, as we announced the release of a Community Technology Preview (CTP) for the new SQL Server Driver for PHP 2.0, which includes support for PHP Data Objects (PDO).</p>  <p>The SQL Server Driver for PHP 2.0 with PDO will enable popular PHP applications like Drupal 7 to use the PDO “PHP style” and interoperate smoothly with Microsoft’s SQL Server database. Alongside our efforts, the <a href="https://www.commerceguys.com/">Commerce Guys</a>, a company providing ecommerce solutions with Drupal, is also presenting a beta version of Drupal 7 running on SQL Server using this new PDO Application Programming Interface (API) in the SQL Server Driver for PHP 2.0.</p>  <p>You can read more about how Microsoft’s SQL Server Driver for PHP 2.0 CTP is adding PHP’s PDO style data access to SQL Server by visiting <a href="https://blogs.msdn.com/interoperability/archive/2010/04/19/sql-server-driver-for-php-2-0-ctp-adds-php-s-pdo-style-data-access-for-sql-server.aspx">here</a>.</p>]]></content:encoded>
    </item>
    <item>
      <title>Visual Studio 2010, .NET Framework 4, ASP.NET 4 Released</title>
      <link>https://docs.microsoft.com/archive/blogs/webnext/visual-studio-2010-net-framework-4-asp-net-4-released</link>
      <pubDate>Tue, 13 Apr 2010 22:28:26 GMT</pubDate>
      <dc:creator><![CDATA[lmoroney[at]microsoft.com]]></dc:creator>
      <guid
        isPermaLink="false">https://blogs.msdn.microsoft.com/webnext/2010/04/13/visual-studio-2010-net-framework-4-asp-net-4-released/</guid>
      <description><![CDATA[Yesterday, Microsoft launched the final release of Visual Studio 2010 and .NET Framework 4, which...]]></description>
      <content:encoded><![CDATA[<p>Yesterday, Microsoft launched the final release of Visual Studio 2010 and .NET Framework 4, which includes many of the frameworks, tools and languages utilized when deploying solutions on <a href="https://www.microsoft.com/web/default.aspx">Microsoft’s Web Platform</a>. As part of this launch, deploying ASP.NET applications gets a lot easier! The newest versions of both <a href="https://www.asp.net/">ASP.NET 4</a> and <a href="https://www.asp.net/mvc/">ASP.NET MVC 2</a> are now immediately available for download. Also, the team just finished updating the <a href="https://www.microsoft.com/web/jumpstart/">Microsoft Web Platform Installer</a> to include the latest version of the framework, web server, database and tools you’ll need to build and run Web sites and applications on Windows. To read more about the launch technologies and capabilities, visit <a href="https://weblogs.asp.net/scottgu/archive/2010/04/12/visual-studio-2010-and-net-4-released.aspx">here</a>.</p>  <p>Also, check out the ASP.NET Spotlight at: <a href="https://www.microsoft.com/web/spotlight/asp.net.aspx">https://www.microsoft.com/web/spotlight/asp.net.aspx</a></p>]]></content:encoded>
    </item>
    <item>
      <title>Free training on Microsoft Web Platform in Web Camps</title>
      <link>https://docs.microsoft.com/archive/blogs/webnext/free-training-on-microsoft-web-platform-in-web-camps</link>
      <pubDate>Fri, 09 Apr 2010 01:24:00 GMT</pubDate>
      <dc:creator><![CDATA[lmoroney[at]microsoft.com]]></dc:creator>
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        isPermaLink="false">https://blogs.msdn.microsoft.com/webnext/2010/04/09/free-training-on-microsoft-web-platform-in-web-camps/</guid>
      <description><![CDATA[function webCamps() {&nbsp;&nbsp; &nbsp;&nbsp; day1.Learn();&nbsp; &nbsp;&nbsp; day2.Build();...]]></description>
      <content:encoded><![CDATA[<P><B>function webCamps() {&nbsp;&nbsp; <BR>&nbsp;&nbsp; day1.Learn();&nbsp; <BR>&nbsp;&nbsp; day2.Build(); <BR>}</B></P>
<P>Interested in learning how new innovations in Microsoft's Web Platform and developer tools like ASP.NET 4 and Visual Studio 2010 can make you a more productive web developer? If you're currently working with PHP, Ruby, ASP or older versions of ASP.NET and want to hear how you can create amazing websites more easily, then register for a Web Camp near you today! </P>
<P>Microsoft's Web Camps are free, two-day events that allow you to learn and build on the Microsoft Web Platform. At camp, you will hear from Microsoft experts on the latest components of the platform, including ASP.NET Web Forms, ASP.NET MVC, jQuery, Entity Framework, IIS, Visual Studio 2010 and much more. </P>
<P>Web Camps also provide the opportunity to get hands on with labs and get creative by building in teams. All this with Microsoft experts on hand to guide you through.</P>
<P>We look forward to seeing you at camp soon! </P>
<P><A href="https://www.webcamps.ms/" mce_href="https://www.webcamps.ms">www.webcamps.ms </A></P>
<P mce_keep="true">&nbsp;</P>
<P mce_keep="true">&nbsp;</P><IMG style="BORDER-RIGHT-WIDTH: 0px; MARGIN: 0px 10px 10px; DISPLAY: inline; BORDER-TOP-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; BORDER-LEFT-WIDTH: 0px" title="blank logo" border=0 alt="blank logo" src="https://msdnshared.blob.core.windows.net/media/TNBlogsFS/BlogFileStorage/blogs_msdn/webnext/WindowsLiveWriter/FreetrainingonMicrosoftWebPlatforminWebC_139E/blank%20logo_3c0cf6e4-a96f-47ee-9266-79330788d6d8.png" original-url="https://blogs.msdn.com/blogfiles/webnext/WindowsLiveWriter/FreetrainingonMicrosoftWebPlatforminWebC_139E/blank%20logo_3c0cf6e4-a96f-47ee-9266-79330788d6d8.png" width=244 height=238 mce_src="https://blogs.msdn.com/blogfiles/webnext/WindowsLiveWriter/FreetrainingonMicrosoftWebPlatforminWebC_139E/blank%20logo_3c0cf6e4-a96f-47ee-9266-79330788d6d8.png">]]></content:encoded>
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    <item>
      <title>Presenting IIS URL Rewriter 2.0</title>
      <link>https://docs.microsoft.com/archive/blogs/webnext/presenting-iis-url-rewriter-2-0</link>
      <pubDate>Thu, 25 Mar 2010 13:13:22 GMT</pubDate>
      <dc:creator><![CDATA[lmoroney[at]microsoft.com]]></dc:creator>
      <guid
        isPermaLink="false">https://blogs.msdn.microsoft.com/webnext/2010/03/25/presenting-iis-url-rewriter-2-0/</guid>
      <description><![CDATA[Optimizing Windows Server-based Web sites for search just got a lot easier now that the final...]]></description>
      <content:encoded><![CDATA[<p>Optimizing Windows Server-based Web sites for search just got a lot easier now that the final release of IIS URL Rewriter 2.0 is available for <a href="https://www.microsoft.com/web/spotlight/urlrewriter/?WT.mc_id=aff-web-corp-spotmar_webblog">download</a>. The newest version of URL Rewriter takes URL simplification to the next level by enabling developers and site administrators to replace complex URLs generated by Web applications with simpler, more user and search engine friendly URLs. IIS URL Rewriter 2.0 seamlessly integrates with your existing IIS management console to give you control over URL behavior without having to make code-level changes. Go <a href="https://www.microsoft.com/web/spotlight/urlrewriter/?WT.mc_id=aff-web-corp-spotmar_webblog">here</a> for more details.</p>]]></content:encoded>
    </item>
    <item>
      <title>FastCGI for IIS6 and IIS5.1 has been released.</title>
      <link>https://docs.microsoft.com/archive/blogs/webnext/fastcgi-for-iis6-and-iis5-1-has-been-released</link>
      <pubDate>Tue, 19 Jan 2010 08:13:04 GMT</pubDate>
      <dc:creator><![CDATA[lmoroney[at]microsoft.com]]></dc:creator>
      <guid
        isPermaLink="false">https://blogs.msdn.microsoft.com/webnext/2010/01/19/fastcgi-for-iis6-and-iis5-1-has-been-released/</guid>
      <description><![CDATA[Today the IIS team released the FastCGI Extension 1.5 for IIS 6.0 and IIS 5.1. This allows popular...]]></description>
      <content:encoded><![CDATA[<p>Today the IIS team released the FastCGI Extension 1.5 for IIS 6.0 and IIS 5.1. This allows popular application frameworks that support the FastCGI protocol to be hosted on the IIS web server in a high performing and reliable way. FastCGI provides an alternative to the Common Gateway Interface (CGI), a standard way of interfacing external applications with Web servers that has been part of IIS since it’s very first release.</p>  <p>All the details, including how to install can be found at Ruslan’s IIS blog here:</p>  <p><a title="https://blogs.iis.net/ruslany/archive/2010/01/18/fastcgi-extension-1-5-for-iis-5-1-and-iis-6-0-rtw.aspx" href="https://blogs.iis.net/ruslany/archive/2010/01/18/fastcgi-extension-1-5-for-iis-5-1-and-iis-6-0-rtw.aspx">https://blogs.iis.net/ruslany/archive/2010/01/18/fastcgi-extension-1-5-for-iis-5-1-and-iis-6-0-rtw.aspx</a></p>  <p>If you have any questions, the team are monitoring the forums here:</p>  <p><a href="https://forums.iis.net/t/1164235.aspx">https://forums.iis.net/t/1164235.aspx</a></p>]]></content:encoded>
    </item>
    <item>
      <title>Search Engine Optimization (SEO) Just Got Easy</title>
      <link>https://docs.microsoft.com/archive/blogs/webnext/search-engine-optimization-seo-just-got-easy</link>
      <pubDate>Wed, 13 Jan 2010 10:14:23 GMT</pubDate>
      <dc:creator><![CDATA[lmoroney[at]microsoft.com]]></dc:creator>
      <guid
        isPermaLink="false">https://blogs.msdn.microsoft.com/webnext/2010/01/13/search-engine-optimization-seo-just-got-easy/</guid>
      <description><![CDATA[Today, Microsoft announced a monthly spotlight series, beginning with the SEO Toolkit, an extension...]]></description>
      <content:encoded><![CDATA[<p>Today, Microsoft announced a monthly spotlight series, beginning with the <a href="https://www.microsoft.com/web/spotlight/seo/?appid=10990002">SEO Toolkit</a>, an extension for IIS.</p>  <p>Start with the free download, review your website, and make changes fast. The SEO Toolkit with its detailed analysis and search engine friendly suggestions helps improve the relevance of your website in search results right away. </p>  <p>The SEO Toolkit will help you:</p>  <p>· Increase website traffic and revenue</p>  <p>· Influence and update search engines</p>  <p>· Improve customer experience</p>  <p>For more information or to download, please visit the <a href="https://www.microsoft.com/web/spotlight/seo/?appid=10990002">Free SEO Toolkit</a> page.</p>  <p>   <p><a href="https://bit.ly/7haUxX"></a></p>   <a href="https://msdnshared.blob.core.windows.net/media/TNBlogsFS/BlogFileStorage/blogs_msdn/webnext/WindowsLiveWriter/SearchEngineOptimizationSEOJustGotEasy_8FFD/clip_image002_2.jpg" original-url="https://blogs.msdn.com/blogfiles/webnext/WindowsLiveWriter/SearchEngineOptimizationSEOJustGotEasy_8FFD/clip_image002_2.jpg"><img style="border-bottom: 0px; border-left: 0px; display: inline; border-top: 0px; border-right: 0px" title="clip_image002" border="0" alt="clip_image002" src="https://msdnshared.blob.core.windows.net/media/TNBlogsFS/BlogFileStorage/blogs_msdn/webnext/WindowsLiveWriter/SearchEngineOptimizationSEOJustGotEasy_8FFD/clip_image002_thumb.jpg" original-url="https://blogs.msdn.com/blogfiles/webnext/WindowsLiveWriter/SearchEngineOptimizationSEOJustGotEasy_8FFD/clip_image002_thumb.jpg" width="645" height="634" /></a></p>]]></content:encoded>
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    <item>
      <title>Microsoft, Open Source and the CODEPLEX Foundation</title>
      <link>https://docs.microsoft.com/archive/blogs/webnext/microsoft-open-source-and-the-codeplex-foundation</link>
      <pubDate>Wed, 09 Dec 2009 09:58:56 GMT</pubDate>
      <dc:creator><![CDATA[lmoroney[at]microsoft.com]]></dc:creator>
      <guid
        isPermaLink="false">https://blogs.msdn.microsoft.com/webnext/2009/12/09/microsoft-open-source-and-the-codeplex-foundation/</guid>
      <description><![CDATA[Today the CodePlex Foundation announced the addition of the Orchard Project to it’s ASP.NET Gallery....]]></description>
      <content:encoded><![CDATA[<p>Today the CodePlex Foundation announced the addition of the Orchard Project to it’s <a href="https://www.codeplex.org/projects.aspx">ASP.NET Gallery</a>. Orchard is a free, open source, community-focused project aimed at delivering applications and reusable components using the ASP.NET platform. It’s first focus will be on delivering a .NET-based CMS application, and an extensibility framework allowing developers and customizers to provide additional functionality through extensions and themes.</p>  <p>It joins the ASP.NET Ajax Library as an open source application. This library enables you to build database-driven web applications that execute entirely within the web browser. It supports client data access, client templates, and has more than 40 controls including autocomplete, masked edit etc.</p>  <p>Go check them out at <a href="https://www.codeplex.org/projects.aspx">https://www.codeplex.org/projects.aspx</a></p>]]></content:encoded>
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    <item>
      <title>Accelerate PHP Applications on Windows with the new Cache Extension</title>
      <link>https://docs.microsoft.com/archive/blogs/webnext/accelerate-php-applications-on-windows-with-the-new-cache-extension</link>
      <pubDate>Mon, 23 Nov 2009 11:54:18 GMT</pubDate>
      <dc:creator><![CDATA[lmoroney[at]microsoft.com]]></dc:creator>
      <guid
        isPermaLink="false">https://blogs.msdn.microsoft.com/webnext/2009/11/23/accelerate-php-applications-on-windows-with-the-new-cache-extension/</guid>
      <description><![CDATA[What is it?  The Windows Cache Extension for PHP is a PHP accelerator that is used to increase...]]></description>
      <content:encoded><![CDATA[<h1></h1>  <h1></h1>  <h1>What is it?</h1>  <p>The Windows Cache Extension for PHP is a PHP accelerator that is used to increase the speed of PHP applications running on Windows and Windows Server. Once the Windows Cache Extensions for PHP are enabled and loaded by the PHP engine – PHP applications can take advantage of the functionality without any code modifications.</p>  <h2>Increase PHP application performance on Windows by caching PHP bytecode in memory</h2>  <p>Windows Cache Extension for PHP stores the PHP bytecode, the compiled version of the PHP script, in memory making it available when subsequent executions of the same script are needed helping to increase the overall PHP application performance. The use of Windows Cache Extension for PHP allows the PHP bytecode to be generated only once and to be reused each time the same PHP script is executed.</p>  <h2>Reduce file system I/O overhead by caching the PHP scripts in memory</h2>  <p>Windows Cache Extension for PHP helps to reduce the latency of file operations when PHP scripts are stored on remote UNC file shares. Windows Cache Extension for PHP includes a file system cache that is used to store the content of the PHP script files in shared memory, which reduces the amount of file system operations performed by PHP engine.</p>  <h2>Avoid redundant mapping for absolute paths by using relative file path cache</h2>  <p>Windows Cache Extension for PHP caches the relation between relative and absolute file paths, reducing the number of relative path resolutions performed by the PHP engine. PHP applications that use many relative paths would perform faster given the conversion to absolute paths is performed only once.</p>  <h2>Features</h2>  <ul>   <li>PHP 5.2 and PHP 5.3 support </li>    <li>Configurable file cache </li>    <li>Configurable PHP opcode cache </li>    <li>Relative file path cache </li>    <li>PHP functions to obtain information about the cache status </li> </ul>  <h1>How do I get it?</h1>  <div id="download-extension">   <div class="sub-content-head">     <div>       <p>You can download and install the extension using the Microsoft Web Platform Installer. Just click this button!</p>     </div>   </div>    <h2><a class="download-button" href="https://go.microsoft.com/?linkid=9697969"><img src="https://i2.iis.net/resources/images-css/install_webpi.png?cdn_id={badd5988}" /> </a></h2>    <div>WinCache 1.0 for PHP 5.2 - <a href="https://go.microsoft.com/?linkid=9697970">x86</a>      <br />WinCache 1.0 for PHP 5.3 - <a href="https://go.microsoft.com/?linkid=9697971">x86</a> </div> </div>]]></content:encoded>
    </item>
    <item>
      <title>Web 2.0 – What’s it all about?</title>
      <link>https://docs.microsoft.com/archive/blogs/webnext/web-2-0-whats-it-all-about</link>
      <pubDate>Thu, 12 Nov 2009 11:36:48 GMT</pubDate>
      <dc:creator><![CDATA[lmoroney[at]microsoft.com]]></dc:creator>
      <guid
        isPermaLink="false">https://blogs.msdn.microsoft.com/webnext/2009/11/12/web-2-0-whats-it-all-about/</guid>
      <description><![CDATA[Introduction  Ask any ten people what Web 2.0 is and you’ll likely get ten different answers. Ask...]]></description>
      <content:encoded><![CDATA[<h3>Introduction</h3>  <p>Ask any ten people what Web 2.0 is and you’ll likely get ten different answers. Ask any ten business owners what it is, and you’ll likely get the same variety of answers – but one thing will be in common – they’ll all want to have a part of it, and they’ll all want to be able to ride the Web 2.0 wave for the sake of their business.</p>  <p>Perhaps it’s fitting to use the <i>Wikipedia</i> definition of Web 2.0, as Wikipedia itself is a poster child of Web 2.0 sites. There, Web 2.0 is defined as:</p>  <p><i>The second generation of web development and web design that facilitates information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Examples include social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies.</i></p>  <p>In this paper you’ll look at the Microsoft Web Platform and how you can use the tools that are available as part of the web platform to allow you to build your Internet presence to allow for this type of information sharing, interoperability, user-centered design and collaboration.</p>  <h3>Getting on the Web</h3>  <p>Before your business can even think about being a part of Web 2.0, and taking advantage of the high level features that we’ve discussed, you’ll need the nuts and bolts of being online. This boils down to having internet-connected hardware that runs server software that allows you to deliver your content and applications in a globally scalable way.</p>  <p>Microsoft Windows Server contains software called IIS (Internet Information Services) that allows you to do just this. The latest version of this is IIS 7.5, available as part of Windows Server 2008. This platform gives you great scalability and performance, meaning that your web application will always be available to your end users, and security, so that they will know that they can trust their business relationship with you. You can learn more about Windows Server 2008 and IIS at <a href="https://www.microsoft.com/windowsserver2008/en/us/internet-information-services.aspx">https://www.microsoft.com/windowsserver2008/en/us/internet-information-services.aspx</a> and you can view some customer case studies and testimonials about their success by building on this platform at <a href="https://www.microsoft.com/windowsserver2008/en/us/iis-case-studies.aspx">https://www.microsoft.com/windowsserver2008/en/us/iis-case-studies.aspx</a>.</p>  <h3>Building an Application on the Web</h3>  <p>The physical hardware, and server software provide you with the <i>infrastructure</i> that allows you to build and deliver applications across the web. But these are just the beginning. In order to be able to not just build applications, but build them efficiently and cost effectively, you’ll need a applications framework that handles the difficult tasks involved in building an application, such as rendering on content, connection to databases and authentication for you. Think of the hardware and server as being like having the land and foundation for building a house, but when you build a house you won’t go and cut down the trees to make the framework or smelt the copper to make the wiring – you’ll instead use pre-made parts and assemble them together to build your house. Application frameworks are these pieces, and with Windows Server 2008, you get the best-of-breed components for building Web 2.0 sites, such as ASP.NET, Windows Communication Foundation, and Sharepoint. </p>  <h3>Using existing Web Applications</h3>  <p>Should you choose not to build your own application, there are many options of using pre-built applications and customizing them to your needs. There are many applications available, providing a vast array of functionality that you can use for your site. Best of all, many of these applications are <i>open source</i>, meaning that the creator of the application is making the source code available for you to inspect and (usually) customize to your own needs. This prevents you from having to build your own version of this code. So, for example, if your strategy calls to have a site that provides blogging, you wouldn’t need to build your own blogging engine, you could just customize and brand an existing one.</p>  <p>You can get access to a number of applications that run on the Microsoft platform in one place using the <i>Microsoft Web Platform Installer</i>. We’ll discuss this in the next section.</p>  <h3>The Microsoft Web Platform Installer</h3>  <p>In the previous section we discussed the existence of pre-built web applications that can be customized and branded to your needs. While these are very compelling, they bring some complexity with them – mostly in the fact that most (if not all) of them carry with them the fact that they have <i>dependencies</i> – i.e. software components that need to be on the machine already in order for them to work. A classic example of a dependency is a database. Most applications need a database for persistence of data, and installing a database as well as connecting it to the application framework can be a non trivial task.</p>  <p>It is with easing this task in mind that Microsoft have built the <i>Web Platform Installer</i> (WPI) for you to take advantage of. The WPI is a one-stop-shop that allows you to install the server components, framework components, dependencies and applications in a single session with just a few clicks of the mouse. </p>  <p>You can get the Web Platform Installer at <a href="https://www.microsoft.com/web">https://www.microsoft.com/web</a>.</p>  <p>With it you can install and configure the following:</p>  <p>· Server components in your operating system such as IIS and various IIS extensions</p>  <p>· Database software (Microsoft SQL Server)</p>  <p>· The .NET Framework, used as the underpinning of application frameworks such as ASP.NET</p>  <p>· Tools for building Web 2.0 applications such as Microsoft Visual Web Developer</p>  <p>· Popular pre-built Web applications such as the DotNetNuke CMS system or the SubText blogging engine</p>  <p>· Extras such as tools for Search Engine Optimization of your site.</p>  <h3>Web 2.0 Applications in the Web Platform Installer</h3>  <p>Earlier we saw that the core of what makes a site a Web 2.0 site, according to the Wikipedia definition is information sharing, interoperability, user centric design and collaboration. A number of different application paradigms have emerged to provide this functionality, and we will look at these, and the actual application frameworks that provide this paradigm in this section. Each of these applications are available for easy install using the WPI.</p>  <p>· <b>Blogging</b>. The word ‘blog’ is derived from ‘Web log’, and blogging has become a very popular form of expression in the last decade. A blogging platform allows for non developers to create content that is hosted on the web, as well as the various tools needed to index and visualize this content. Think of blogging as a form of online diary that is fully indexable and sharable. Blogs can also be syndicated (made easy for other computers to read and republish them) using a technology called RSS (Really Simple Syndication). There are many blogging engines available today, and the best and most popular are part of the WPI. These include <b>BlogEngine.NET; WordPress; and SubText.</b></p>  <p>· <b>Content Management</b>. Another popular form of Web 2.0 application is a Content Management System (CMS). This is an engine that can be used to host and display content that typically does not require a developer to create the pages, navigation, indexing and all the other ‘plumbing’ required to run a web site. There are many popular CMS available in open source, and some of the more popular ones are part of the WPI. These include <b>Umbraco; mojoPortal; </b>and <b>DotNetNuke.</b></p>  <p>· <b>eCommerce. </b>If your site provides shopping functionality for your end users, then you’ll likely need shopping cart software that allows them to browse your products and aggregate them into a shopping cart, along with the realization of the transaction through allowing them to buy the products using their credit card, and calculate shipping costs and taxes etc. The category of software that provides this functionality is called <i>eCommerce</i> software. The WPI includes a very popular eCommerce application called <b>nopCommerce.</b></p>  <p>· <b>Wiki</b>. Wiki pages are unusual in that they give control of your content to your end users. A Wiki page is open for editing, and is a very powerful collaboration tool. For example if you have a product and you want your end users to comment on this product or write about their experiences with the product, then Wiki allows you to do this. Earlier in this document we spoke about Wikipedia, which is a Wiki-based encyclopedia where the content of the encyclopedia has been written by the users of the encyclopedia. The WPI includes a Wiki engine that you can use called <b>ScrewTurnWiki.</b></p>  <p>· <b>Galleries</b>. Collaboration is an important part of the Web 2.0 definition, and one of the more common areas of collaboration is in sharing images and documents. The WPI includes the popular <b>Gallery</b> and <b>Gallery Server Pro</b> applications to allow you to set up galleries easily and quickly.</p>  <p>You can find details on each of these applications, as well as a more detailed summary of each at https://www.microsoft.com/web/gallery.</p>  <h3>Summary and Call to Action</h3>  <p>In this paper you were introduced to Web 2.0, and the various components that you need to build your site to be a Web 2.0 site. You saw how Microsoft software including the operating system (Windows Server 2008), the Web server (IIS), application frameworks (.NET, ASP.NET, WCF etc.) and software components (SQL Server, Sharepoint) etc. can work together to provide the foundation of a Web 2.0 site. You also looked into how pre-built application suites can be used to provide Web 2.0 functionality, such as blogging, wiki, content management and more. You saw how the Web Platform Installer can be used to bring all of this together into a simple-to-manage experience getting you up and running quickly with everything you need for Web 2.0.</p>  <p>So, go out and give it a try at <a href="https://www.microsoft.com/web">https://www.microsoft.com/web</a>.</p>]]></content:encoded>
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