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Overview: Monitor dwell time in front of displays with Spatial Analysis

  • Article

Spatial Analysis can provide real-time information about how long customers spend in front of a display in a retail store. The service monitors the length of time customers spend in a zone you specify. You can use this information to track customer engagement with promotions/displays within a store or understand customers' preference toward specific products.

Photo of a person in a warehouse with stacks of boxes.

Key features

You can deploy an end-to-end solution to track customers' time spent in front of displays.

  • Customize areas to monitor: with Spatial Analysis, you can customize any space to monitor. It can be spaces in front of promotions or spaces in front of displays.
  • Count individual entrances: you can measure how long people spend within these spaces.
  • Customize models to differentiate between shoppers and employees: with the customization options offered, you can train and deploy models to differentiate shoppers and employees so that you only generate data about customer behavior.

A camera feed of a store with rectangles drawn around the people.

Benefits for your business

In-store dwell time is an important metric to help store managers track customers' behaviors and generate insights about customers to make data-driven decisions. Tracking in-store dwell time will help store managers in the following ways:

  • Generate data-driven insights about customers: by tracking and analyzing the time customers spend in front of specific displays, you can understand how and why customers react to your displays.
  • Collect real-time customer reactions: instead of sending and receiving feedback from customers, you have access to customer interaction with displays in real time.
  • Measure display/promotion effectiveness: You can track, analyze and compare footfall and time spent by your customers to measure the effectiveness of promotions or displays.
  • Manage inventory: You can track and monitor changes in foot traffic and time spent by your customers to modify shift plans and inventory.
  • Make data-driven decisions: with data about your customers, you're empowered to make decisions that improve customer experience and satisfy customer needs.

Next steps

Get started using Spatial Analysis in a container.

Install and run the Spatial Analysis container