Predictive marketing with machine learning

Machine Learning
Power BI
SQL Server

Solution ideas

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Marketing campaigns are about more than the message being delivered; when and how that message is delivered is as important. Without a data-driven, analytical approach, campaigns can easily miss opportunities or struggle to gain traction.


Architecture diagram that shows predictive marketing with Azure Machine Learning.

Download a Visio file of this architecture.


  • Power BI provides an interactive dashboard with visualization that uses data stored in SQL Server to drive decisions on the predictions.
  • Storage Accounts: Azure Storage stores campaign and lead data.
  • Azure Machine Learning: Machine Learning helps you design, test, operationalize, and manage predictive analytics solutions in the cloud.


Scenario details

This solution architecture uses machine learning with historical campaign data to predict customer responses and recommend an optimized plan for connecting with your leads. Recommendations include the best channel to use (email, SMS, cold call, and so on), the best day of the week, and the best time of the day.

Potential use cases

Optimizing your campaigns with predictive marketing help improve both sales leads and revenue generation and can provide strong ROI for your marketing investment. This solution is ideal for the retail industry.

Next steps

See product documentation:

Read other Azure Architecture Center articles about predictive machine learning: