Simple entity


LUIS will be retired on October 1st 2025 and starting April 1st 2023 you will not be able to create new LUIS resources. We recommend migrating your LUIS applications to conversational language understanding to benefit from continued product support and multilingual capabilities.

A simple entity is a generic entity that describes a single concept and is learned from the machine-learning context. Because simple entities are generally names such as company names, product names, or other categories of names, add a phrase list when using a simple entity to boost the signal of the names used.

The entity is a good fit when:

  • The data aren't consistently formatted but indicate the same thing.

simple entity

Example JSON

Bob Jones wants 3 meatball pho

In the previous utterance, Bob Jones is labeled as a simple Customer entity.

The data returned from the endpoint includes the entity name, the discovered text from the utterance, the location of the discovered text, and the score:

"entities": [
  "entity": "bob jones",
  "type": "Customer",
  "startIndex": 0,
  "endIndex": 8,
  "score": 0.473899543
Data object Entity name Value
Simple Entity Customer bob jones

Next steps