Insights - Key influencers


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Analysts and end users are interested in what drives their business results. The new Key influencers visual surfaces what increases or decreases the likelihood of a business event occurring or what influences a KPI’s rise or fall. Machine learning is used to rank influencers, from most to least impactful, and a likelihood score and natural language description is provided to explain the impact. Users can also drill into a factor to see the distribution of their data for that variable/category.

Insights - Key influencers

As users interact with their reports, either through filtering or selecting visuals, the key drivers are re-evaluated and updated in real time.

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